Brand Tone

Caring, Gentle, Stylish, Playful, Memory-Oriented/Nostalgic, Helpful, Direct, Aspirational

Brand Values

• •Comfort and Quality
• •Style and Aesthetics
• •Customer Experience
• •Creating Memories
• •Safety

Best Practices

• •Emphasize the comfort and quality of the materials used.
• •Use playful and stylish language to describe the headbands.
• •Highlight the memory-making aspect of the accessories.
• •Maintain a helpful and direct tone when providing product information and policies.
• •Keep the language upbeat and affirmative to build trust.

Social Perception

A trusted brand that provides comfortable, stylish, and safe headbands for babies, helping parents create precious memories.

Copy Examples

• •Our softest headbands, designed with your baby's comfort in mind.
• •Add a touch of style to your little one's outfit with our fun and fashionable headbands.
• •Creating lasting memories, one adorable headband at a time!
• •Find answers to all your questions about sizing, care, and returns in our FAQ section.
• •We love to help your little girls look and feel their best with our unique hair accessories.