Brand Tone

Creative & Passionate, Friendly & Approachable, Bohemian & Eclectic, Authentic & Personal, Helpful & Instructional (for crochet), Enthusiastic & Youthful (on TikTok)

Brand Values

• •Creativity & Craftsmanship
• •Individuality & Self-Expression
• •Passion-Driven Entrepreneurship
• •Community (for crochet)
• •Curated Style
• •Joy in Making & Collecting

Best Practices

• •Embrace Millie's Voice: Consistently channel Millie's passion for crochet and her personal style in all copy. Whether it's a product description or a tutorial intro, a touch of her personality makes the brand relatable.
• •Balance "Handmade" and "Curated": Clearly distinguish between items Millie makes (crochet) and items she curates. Use language that celebrates the craftsmanship of her crochet ("Lovingly handmade by Millie," "Original pattern designed with passion") and the discovery element of curated items ("Handpicked for its unique charm," "A special find for your collection").
• •Use Inclusive & Encouraging Language (especially for crochet): For patterns and tutorials, maintain a supportive and encouraging tone. Avoid jargon where possible or explain it clearly. Celebrate the learning process.
• •Visually Align Copy with Aesthetic: Ensure the copy's feel matches the visual branding. For bohemian fashion, use more descriptive, evocative language. For crochet patterns, be clear, concise, and encouraging. The overall feel should be warm and inviting.
• •Stay Authentic to the "Bowerbird" Metaphor: Subtly weave in the idea of collecting, curating, and finding treasures – whether it's the perfect yarn, a new stitch, or a unique dress. This reinforces the brand name and its core concept of delight in discovery and creation.

Social Perception

Crochet Community Focus, Boutique for Unique Finds, Founder-Led & Relatable, Positive but Niche, Dual Identity Clarity

Copy Examples

• •✨🧶 New Pattern Drop! 🧶✨ Get your hooks ready, creatives! Millie's just released the 'Wanderlust Shawl' pattern – a dreamy, bohemian wrap perfect for breezy evenings. Inspired by collected treasures and the freedom of the open road. Beginner-friendly with detailed steps to guide you. Tag us in your makes! #BowerbirdCollected #CrochetLove #HandmadeJourney #NewCrochetPattern #BohoCrochet
• •Flow freely in our 'Sundowner Maxi Dress.' Handpicked by Millie for its effortless bohemian charm and vintage-inspired print, this dress is all about comfort and unique style. Perfect for market strolls, sunset gatherings, or whenever you want to feel beautifully you. Limited pieces collected. ✨ #BowerbirdStyle #BohoChic #CuratedCollection #UniqueFinds #EffortlessStyle
• •From Millie's crochet hook to your curated closet – Bowerbird Collected is all about celebrating creativity, unique style, and the joy of making something beautiful. Whether you're crafting with our patterns or expressing yourself with our handpicked pieces, we're so happy to have you in our flock! 🌿 #BowerbirdCollected #CreativeCommunity #PersonalStyle #HandmadeWithLove #CuratedForYou
• •(Video: Quick cuts – Millie crocheting, then a flat lay of a new crochet item, then Millie modelling a curated outfit, then close-up of unique homeware.) Voiceover/Text: Hooked on creativity AND cute finds! 🧶✨ That's the Bowerbird vibe. Shop my handmade crochet & curated goodies! Link in bio! #CrochetAddict #BohoFashion #SmallBiz #CreativeLife #BowerbirdCollections
• •Bowerbird Collected: Founded by crochet artist Millie, we're a nest of handmade creativity and carefully curated bohemian style. Discover unique patterns, cozy crochet, and fashion & homewares collected with love, just for you. ✨ #BowerbirdCollected #CrochetAndCurated #HandmadeBoho