Brand Tone

Empowering and Challenging, Supportive and Benevolent, Professional and Knowledgeable, Authentic and Direct, Inspirational

Brand Values

• •Transformation
• •Authenticity
• •Empowerment/Self-Responsibility
• •Growth (Personal and Professional)
• •Well-being and Alignment
• •Benevolence and Acceptance
• •Curiosity and Freedom of Being

Best Practices

• •Embrace "T'es pas game" (I Dare You) Energy: Use direct, slightly provocative language that challenges the reader positively. Ask empowering questions that make them reflect.
• •Balance Challenge with Benevolence: While the tone can be challenging, always ensure an underlying message of support, understanding, and belief in the individual's potential. Avoid overly aggressive or shaming language.
• •Speak Authentically and Directly: Use clear, straightforward language. Share relatable examples or "real talk" where appropriate, just as Marisol does in her content. Avoid jargon where simpler terms suffice.
• •Focus on Transformation and Empowerment: Every piece of copy should, in some way, point towards the possibility of positive change and the individual's capacity to achieve it. Highlight benefits related to growth, freedom, and alignment.
• •Maintain a Thread of Expertise: While being relatable, subtly weave in the unique aspects of the "Génie Humain©" approach or NLP principles to reinforce credibility and the unique value proposition, without becoming overly academic.

Social Perception

As a Transformative Figure, Expert in Her Field, Inspiring and Motivational, Accessible and Relatable, Author of Impactful Books

Copy Examples

• •Headline: Dare to Unleash Your Potential? It's Time to Stop Wondering 'What If?' Body: You know that feeling? That whisper inside saying you're meant for more? Marisol Michaud's "Human Genius©" coaching isn't about quick fixes; it's about deep, lasting transformation. Ready to challenge your limits and build the life you truly desire? Let's talk.
• •Social Media Post: Feeling stuck in old patterns? You're not alone. But what if you could rewrite your story? Our latest blog post dives into 3 core principles from "T'es pas game" to help you break free and embrace your authentic power. Link in bio – because you *are* game enough to change.
• •Product Description (for a personal development toolkit): This isn't just another toolkit. It's your personal roadmap to becoming unapologetically YOU. Packed with practical exercises and transformative insights based on the "Human Genius©" approach, it's designed to empower you, challenge you, and support you every step of the way. What are you waiting for? Your evolution starts now.
• •Email Subject Line: Honestly... Are You Living Your Truth? Email Body Snippet: Let's be real. Life throws curveballs. But your response to them? That's where your power lies. Marisol Michaud's coaching is built on authenticity and a deep understanding of what it truly takes to shift your mindset and step into your extraordinary. No fluff, just real transformation.
• •Call to Action for a Webinar: Ready to Say 'Yes!' to Your Next Level? Join Marisol Michaud for a free, no-nonsense webinar on [Topic]. Discover the practical steps to [Benefit] and finally dare to live life on your own terms. Spots are limited because real change needs real commitment.