Brand Tone

caring, authentic, and informative

Brand Values

• •Natural Ingredients: A strong emphasis is placed on using natural butters (shea, cocoa, mango), oils, and other natural components.
• •Handmade Quality: The "handmade" aspect is a significant differentiator, suggesting attention to detail and a personal touch.
• •Effectiveness for Sensitive Skin: The founder's personal experience with eczema and the focus on gentle formulations indicate a commitment to creating products suitable for sensitive skin.
• •Customer Well-being: The desire to help people with their skin concerns and promote healthy skin is a central theme.
• •Transparency: Sharing ingredient information and the product-making process (on TikTok) fosters trust.

Best Practices

• •Emphasize "Handmade" and "Natural": Consistently use these keywords across all platforms and product descriptions to reinforce core brand values.
• •Share the "Why": Briefly weave in the brand's origin story or the founder's passion for helping people with sensitive skin to maintain an authentic and caring connection.
• •Focus on Benefits, Backed by Ingredients: Clearly explain how the natural ingredients benefit the skin, educating the consumer rather than just listing features. This supports the informative aspect of the brand.
• •Use a Warm and Approachable Language: Avoid overly technical jargon. Write as if offering advice to a friend, reinforcing the caring and authentic tone. Use "you" and "your skin" to make it personal.
• •Show, Don't Just Tell (Visually and Textually): Complement copy with visuals (like on Instagram and TikTok) that showcase the natural textures, the handmade process, or the founder. In text, use descriptive words that evoke the sensory experience of the products (e.g., "creamy," "soothing," "nourishing").

Social Perception

Based on the brand's self-representation and customer review sections, the intended perception is that of a trustworthy, small-batch skincare provider that genuinely cares about its customers' skin health and offers high-quality, natural, handmade products. The social media engagement, particularly on TikTok, likely fosters a personal connection with the audience. The mention of shipping to Gabon on one TikTok profile suggests an awareness of or connection to an African market.

Copy Examples

• •Headline (Website/Social Media): "Love Your Skin, Naturally. Discover Handmade Care for a Healthy Glow."
• •Product Description Snippet (e.g., for a body butter): "Tired of hidden ingredients and harsh chemicals? Our [Product Name] Body Butter is lovingly handmade with pure shea butter and soothing [Key Natural Ingredient], delivering deep moisture your sensitive skin will thank you for."
• •Instagram Caption: "From our hands to yours ✨ Witness the journey of our [Product Name] soap, crafted in small batches with only the finest natural ingredients. Because your skin deserves authentic, gentle care. #HandmadeSkincare #NaturalBeauty #SensitiveSkinLove"
• •Email Subject Line: "Your Solution to [Specific Skin Concern, e.g., Dryness] is Here – Naturally!"
• •TikTok Video Idea & Text Overlay: Video showing the creamy texture of a product being scooped. Text: "Real ingredients, real results. Experience the handmade difference. boutiqueirillys.com #NaturalSkincare #HandmadeWithLove #Skin समाधान"