Brand Tone

Aspirational & Lifestyle-Oriented, Friendly & Approachable, Quality-Conscious & Confident, Helpful & Informative, Playful Touch

Brand Values

• •Quality & Durability
• •Comfort & Relaxation
• •Style & Design
• •Customer Satisfaction
• •Australian Owned & Operated
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., aspirational, friendly, quality-conscious, slightly playful) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on Benefits & Lifestyle: Instead of just listing features, highlight how the products enhance the customer's life, comfort, and the aesthetics of their space.
• •Use High-Quality Visuals: Ensure all imagery aligns with the aspirational and stylish tone of the brand. Photos should be well-lit, professionally taken, and showcase the bean bags in attractive settings.
• •Engage Authentically: When responding to comments or messages on social media or other platforms, maintain the friendly, helpful, and approachable tone. Personalize responses where possible.
• •Incorporate Storytelling: Share the story behind the brand, the Australian design aspect, and how the products are made to endure local conditions. This adds a layer of authenticity and connection beyond just the product itself. Use phrases like "your best friend for your rear end" to inject personality.

Social Perception

Positive, Reliable, Good Value, Innovative

Copy Examples

• •Instagram Post (Image: Stylish outdoor setting with a Boutique Bean Bag): Sink into pure bliss. ✨ Our [Product Name] bean bag isn't just a seat, it's your new favourite escape. Crafted for the Aussie lifestyle – durable, stylish, and oh-so-comfy. Where would you place yours? #BoutiqueBeanBags #OutdoorLiving #AustralianDesign #LuxuryComfort #RelaxationStation
• •Facebook Ad (targeting homeowners): Transform your backyard into a haven of relaxation! ☀️ Boutique Bean Bags offers premium, all-weather bean bags designed in Australia for ultimate comfort and style. Say goodbye to boring outdoor furniture and hello to your rear end's new best friend! Shop now and elevate your outdoor space. [Link] #OutdoorBeanBags #MadeForAussies #BackyardGoals #ComfortAndStyle
• •Website Product Description Snippet (for a waterproof bean bag): Lazy poolside afternoons just got an upgrade. Our [Product Name] waterproof bean bag is designed to brave the elements in style. Made with UV-stabilised, heavy-duty fabric, it’s built for years of stylish lounging by the water. Dive into comfort – your ultimate relaxation spot awaits!
• •Email Newsletter Subject Line: ☀️ Your Summer Sanctuary Awaits! Discover Boutique Comfort. (Body Snippet): Hey [Customer Name], ready to make your outdoor (or indoor!) space the envy of the neighbourhood? At Boutique Bean Bags, we’re all about creating moments of pure relaxation with bean bags that are as durable as they are stylish. Find your perfect match today!
• •Blog Post Title/Intro: Title: Not Just a Bean Bag: It's a Lifestyle Upgrade. (Intro): Forget those lumpy, forgotten bean bags of the past. At Boutique Bean Bags, we believe in seating that transforms your space and elevates your downtime. Designed right here in Australia, our collection is all about bringing you unparalleled comfort, lasting quality, and effortless style. Let's explore how...