Tono de Marca

Creative, Edgy, Authentic, Youthful, Aspirational (potentially)

Valores de Marca

• •Creativity & Self-Expression
• •Authenticity
• •Quality Craftsmanship
• •Individuality & Non-Conformity
• •Community/Scene Connection
• •Meaningful Consumption

Mejores Prácticas

• •Develop a Core Messaging Guide: Document the brand's voice, key descriptive words (e.g., "creative," "counter-culture," "authentic," "meticulously crafted," "unisex"), and phrases to avoid. Share this with anyone creating content.
• •Immerse in the Inspiration: Continuously draw language and an attitudinal approach from the brand's core inspirations – underground electronic music, counter-culture movements, and artistic expression. Let this naturally infuse the copy.
• •Prioritize Authenticity Over Buzzwords: While aware of fashion terminology, the copy should feel genuine to the brand's grassroots and artistic origins rather than chasing fleeting industry slang.
• •Speak to the "In-Group": Use language that resonates with the target audience familiar with or intrigued by the culture Bouquet Studios embodies. This creates a sense of belonging and exclusivity.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy is consistently reflected in the brand's visual identity across all platforms (website, social media, lookbooks) for a cohesive brand experience.

Percepción Social

An emerging, niche, and creative unisex label with strong ties to the electronic music scene. It’s seen as a brand that is more than just clothing, aiming to be "a place, or a time in space rather than an object or something tangible."

Ejemplos de Copy

• •Headline for a new collection: "SUBVERT / CREATE. New forms from Bouquet Studios. Beyond the noise, find your signal."
• •Instagram caption for a unisex t-shirt: "Not just a tee. It’s a frequency. Crafted in Naarm for those who move differently. Bouquet Studios: Wear the scene."
• •Website 'About Us' snippet (if it weren't password protected): "Bouquet Studios isn't about following trends; it's about forging them from the raw energy of the underground. We make clothes for meaningful wardrobes, inspired by the pulse of Bloom. This is where luxury meets counter-culture. This is your uniform for the unconventional."
• •Email subject line for a product drop: "Bloom by Bouquet: Essentials for the Unbound."
• •Product description detail: "Meticulously constructed in Melbourne, this [garment name] carries the echo of late nights and authentic connections. Limited run. Infinite attitude."