Brand Tone

Modern, Tech-Focused, Value-Driven

Brand Values

• •Innovation
• •Value for Money
• •Vapor Quality & Experience
• •Customer Feedback
• •Portability & Discretion

Best Practices

• •Emphasize 'great value' or 'premium features without the premium price' instead of just 'cheap.'
• •Highlight vapor quality and user experience as key benefits.
• •Acknowledge customer feedback and product improvements.
• •Address durability concerns by focusing on quality within the price tier.
• •Show the customer service is constantly improving and is a top priority

Social Perception

Innovative, value-driven brand with a focus on vapor quality, but with a need to improve customer service reputation and build trust.

Copy Examples

• •Experience cutting-edge vaporizer technology without breaking the bank. The CFX+ delivers premium performance at an accessible price.
• •We listened to your feedback! The CFC 2.0 now features enhanced airflow and a more durable design.
• •Enjoy cool, flavorful vapor on the go with the discreet and portable CFV.
• •Boundless vaporizers: Innovation, quality, and value in every puff.
• •Unlock a world of flavor with precise temperature control and hybrid heating technology. Discover the Boundless difference.