Brand Tone

Playful and Humorous, Regionally Proud/Enthusiastic, Approachable and Friendly, Descriptive and Evocative (in product context)

Brand Values

• •Regional Identity & Heritage
• •Originality & Uniqueness
• •Good Taste & Aesthetics
• •Lightheartedness & Joy
• •Accessibility

Best Practices

• •Create a "Voice Guide": Document key characteristics of the BoujouArt tone (e.g., "Playful, but not silly," "Proud of Normandy, but welcoming to all," "Use regional humor/references where appropriate"). Share this with anyone creating content.
• •Embrace Norman Charm: Consistently weave in references to Normandy culture, landmarks, food, or gentle regional stereotypes (like the Norman cow) in a positive and endearing way.
• •Prioritize Playful Language: Use puns, lighthearted exclamations, and a conversational style. Avoid overly formal or technical jargon. Keep sentences relatively simple and upbeat.
• •Focus on the "Why": Beyond describing products, explain the joy, nostalgia, or connection to Normandy they bring. "It's more than a poster, it's a window to the Norman countryside."
• •Review and Refine: Regularly review all copy (website, product descriptions, any marketing materials) to ensure it aligns with the established tone. Read it aloud to catch awkward phrasing or tonal inconsistencies.

Social Perception

For those who find the website: The perception is likely shaped by the site's content – that of a niche online store specializing in charming, humorous, Normandy-themed giftware and decorative items. Potential for Confusion: The name "Boujou" is strongly associated with high-end VFX software, which could lead to initial confusion for anyone searching for the brand without the "Art" qualifier or specific Normandy context.

Copy Examples

• •Homepage Banner: "Bring Home a Slice of Normandy! (Without the mud on your boots). Explore our charming posters, mugs, and unique gifts. Free delivery over €39!"
• •Product Description (Mug): "Your morning coffee called, it said it wants a Norman makeover. Our 'Belle Vache' mug: guaranteed to make your brew 100% more charming. Dishwasher safe, because who has time for fuss?"
• •About Us Snippet: "We're BoujouArt, and we're a bit obsessed with Normandy. From the cliffs of Étretat to the creamiest camembert, we pour our love for this special corner of France into every design. So, fancy a bit of Norman sunshine in your home? You're in the right place!"
• •Instagram Post (if they had one): "Spotted: Our 'Cider & Sunshine' poster bringing instant Normandy vibes to @[customer_name]'s kitchen! 😍 Where would you hang yours? #BoujouArt #NormandyDecor #FrenchCharm #OriginalGift"
• •Email Subject Line for a Promotion: "Psst... Normandy's Calling (and it has a little gift for you!)"