Brand Tone

Artisanal & Passionate, Ethical & Responsible, Elegant & Sensory, Approachable & Trustworthy, Modern & Creative

Brand Values

• •Quality & Craftsmanship
• •Environmental Responsibility
• •Ethical Production & Social Impact
• •Transparency
• •Customer Well-being & Experience
• •Innovation & Design

Best Practices

• •Emphasize "Artisanal" and "Handmade": Consistently use terms like "handcrafted," "artisanal," "made by hand," and "workshop" to reinforce the human touch and craftsmanship. Mention the "Made in France" origin and the founder's passion.
• •Highlight Ethical & Natural Commitments: Always integrate keywords like "natural soy wax," "vegan," "eco-friendly," "sustainable," "cruelty-free," "GMO-free," and "clean burn." Explain *why* these choices matter (health, environment).
• •Use Sensory and Evocative Language: Describe the fragrances and the ambiance they create. Use words that appeal to the senses (e.g., "enveloping," "soothing," "captivating," "refined," "journey").
• •Maintain an Elegant yet Accessible Voice: Combine sophisticated descriptions of scents and design with clear, trustworthy, and friendly language. Avoid overly technical jargon unless explaining benefits (e.g., "no CMR substances").
• •Showcase Design and Reusability: Don't just sell a candle; sell a decorative piece with a second life. Talk about the unique designs, the quality of the French-made glass, and encourage upcycling/refills. This reinforces both the aesthetic value and eco-consciousness.

Social Perception

Positive Association with "Made in France", Appreciation for Natural and Ethical Aspects, Seen as High-Quality & Aesthetically Pleasing, Emerging Brand with Strong Values, Good Customer Feedback

Copy Examples

• •Headline: Illuminate Your Moments, Naturally. Body: Discover Bougies Lumen: handcrafted in France with 100% soy wax and exquisite Grasse perfumes. Kind to your home, kind to the planet. Create your sanctuary.
• •Headline: The Art of French Living, Captured in Scent. Body: Each Bougies Lumen candle is a testament to passion and purity. Vegan, eco-conscious, and designed to transform your space into an haven of tranquility. Experience the Lumen difference.
• •Headline: More Than a Candle, It's a Conscious Choice. Body: At Bougies Lumen, we pour our values into every creation. From sustainable soy wax to locally sourced packaging, indulge in scents that feel as good as they smell. Handmade with love in our Ardennes workshop.
• •Headline: Designed to Delight. Crafted to Last. Body: Our vibrant, reusable candle holders meet captivating, natural fragrances. Bougies Lumen brings a touch of French artistry and eco-friendly elegance to your everyday. What story will your Lumen tell?
• •Headline: Breathe Easy, Live Beautifully. Body: Experience the pure essence of well-being with Bougies Lumen. Our natural, vegan candles are free from harmful toxins, offering a clean burn and an enchanting aroma. Handcrafted for your peace of mind.