Brand Tone

Aspirational yet Relatable, Confident and Proud, Family-Oriented and Personal, Enthusiastic and Adventurous, Stylish and Quality-Conscious

Brand Values

• •Duality/Balance
• •Quality
• •Self-Expression/Individuality
• •Authenticity
• •Family
• •Fashion and Function

Best Practices

• •Embrace the 'And': Consistently highlight the blend of 'country AND bougie.'
• •Tell the Story: Weave in elements of the founder's story and inspiration—the Alaskan adventures, the realization that one can love both nature and luxury.
• •Focus on 'Quality' and 'Style': These are key differentiators suggested by the 'bougie' aspect. Use descriptive adjectives that convey premium feel, durability, and fashionable design.
• •Speak to the Identity: Use the established 'Bougie Country Girl' and 'Bougie Mountain Man' personas. Create a sense of belonging and validation for customers who identify with this lifestyle.
• •Keep it Aspirational but Accessible: While 'bougie' implies a higher standard, the overall tone should remain welcoming and down-to-earth, reflecting the 'country' side.

Social Perception

Niche Appeal, Relatability for Target Audience, Positive Connotation of 'Bougie', Community Building

Copy Examples

• •Headline: Dirt Roads & Designer Dreams. Live Your Bougie Country Life. Body: Who says you can't love a sunset from your porch and a perfectly crafted latte? Our latest collection is for those who embrace muddy boots and manicures. High-quality comfort, undeniable style. Shop now and show the world your kind of country.
• •Instagram Caption (with a product image): From the barn to the boutique, our [Product Name] is made for every side of you. ✨ Quality you can feel, style that speaks volumes. #BougieCountryLife #CountryLiving #StylishComfort #OutdoorChic
• •Email Subject Line: Elevate Your Everyday: The Bougie Country Collection Is Here! Body Snippet: We believe life's too short not to enjoy the best of both worlds. Discover apparel and accessories designed for your adventurous spirit and discerning taste. Because being country doesn't mean compromising on quality or style.
• •Facebook Ad Copy: Tired of choosing between rugged and refined? At Bougie Country Life, we get it. Born from a love of adventure and an appreciation for the finer things, we craft high-quality gear for your unique lifestyle. Click to explore the collection that says 'yes' to both. #BougieMountainMan #BougieCountryGirl #QualityLifestyle
• •Product Description Snippet (for a hoodie): Meet your new favorite hoodie – where cozy country comfort meets a touch of bougie. Made with premium, soft-touch fabric, it's perfect for morning chores, mountain hikes, or simply enjoying a stylish evening by the fire. Because you deserve quality that keeps up with every part of your life.