Brand Tone

Authentic, Transparent, Customer-Centric, Elegant

Brand Values

• •Authenticity
• •Transparency
• •Customer-Centricity
• •Quality
• •Craftsmanship
• •Timelessness
• •Slow Fashion

Best Practices

• •Develop a Brand Voice Chart: Define the brand's tone (e.g., Elegant but approachable, Passionate about craft, not boastful) with do's and don'ts for language.
• •Specify word choices to favor or avoid.
• •Provide examples of language that aligns with the brand tone.
• •Ensure the language feels as carefully chosen and crafted as the leather goods themselves.
• •Train any new team members involved in content creation on these guidelines.

Social Perception

Durable, high-quality, premium leather goods with a focus on craftsmanship and customer satisfaction.

Copy Examples

• •"Timeless pieces that tell a story."
• •"Free shipping on orders over €120."
• •"Contact Us" page encouraging feedback on customer service, merchandise, and the website.
• •Messaging that emphasizes durability, quality, and a premium feel.
• •Openly discussing materials and crafting processes to build trust.