Brand Tone

Enthusiastic & Passionate, Informative & Helpful, Modern & Accessible, Direct & Sales-Oriented, Friendly & Approachable

Brand Values

• •Variety & Selection
• •Quality
• •Customer Convenience
• •Customer Satisfaction
• •Passion for Beverages

Best Practices

• •Develop a Brand Voice Guide: Document the identified brand tone (enthusiastic, informative, modern, friendly, direct) with specific examples of do's and don'ts. This guide should be accessible to anyone creating content for the brand.
• •Understand Your Audience: Tailor the language and references to resonate with adult beverage consumers in Australia. Consider their interests, occasions for drinking, and level of product knowledge.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and customer service interactions is aligned. A customer should feel they are interacting with the same brand personality everywhere.
• •Highlight Passion and Expertise (Authentically): Share genuine enthusiasm for the products. When providing information, do so in a way that is both knowledgeable and easy to understand, avoiding overly technical jargon unless appropriate for a specific niche product and audience.
• •Balance Promotion with Engagement: While sales are crucial, integrate engaging content that adds value beyond just product pushing. This could include drink recipes, pairing suggestions, brand stories (if applicable), or interactive questions to foster a community feel, particularly on social media.

Social Perception

Generally positive, with customers appreciating the extensive product range, competitive pricing & promotions, convenience of delivery, and responsive customer service.

Copy Examples

• •Just landed! 🥃 Explore the rich, smoky depths of the new [Whisky Brand] Single Malt. Crafted in the heart of [Region], this exceptional dram boasts notes of [Flavor 1], [Flavor 2], and a lingering [Flavor 3] finish. Perfect for a cozy evening or impressing the connoisseur in your life. Discover it now on BottlenBarrel.com.au!
• •Weekend plans? Sorted. 🎉 Get your favorite spirits, wines, and beers delivered straight to your door with Bottle & Barrel. Easy ordering, fast delivery. Why go out when the best bar is at your place? Shop now!
• •🔥 EOFY Spirits Sale ON NOW! 🔥 Stock up your home bar with up to 20% off selected whiskies, gins, vodkas, and more. Don't miss out – these deals are for a limited time only! Visit BottlenBarrel.com.au and save big.
• •We're absolutely buzzing about this stunning [Wine Varietal] from [Winery Name]! 🍇 With vibrant notes of [Aroma 1] and a beautifully balanced [Taste Profile], it's the perfect partner for your next dinner party or a relaxing treat for yourself. Let us know if you've tried it!
• •Thirsty Thursday inspiration! 🍹 Try crafting a classic Negroni with our premium selection of gins and vermouths. Just equal parts [Gin Brand], [Vermouth Brand], and Campari, stir with ice, and garnish with an orange peel. What's your go-to cocktail? Share below! #BottleAndBarrel #CocktailHour