Brand Tone

Knowledgeable, Supportive, Approachable, Professional, Innovative

Brand Values

• •Expertise & Education
• •Quality & Reliability
• •Customer Success & Partnership
• •Innovation
• •Support & Accessibility
• •Family-Owned Roots

Best Practices

• •Prioritize 'Expert Support' Over Just 'Selling Products': Always frame product offerings with the value of knowledge, guidance, and partnership. Use phrases like 'Our experts recommend,' 'Learn how to optimize with,' or 'We'll help you integrate.'
• •Balance Professionalism with Approachability: While demonstrating deep industry knowledge (using correct terminology where appropriate), ensure the language is clear, accessible, and encouraging. Avoid overly dense jargon without explanation. The tone on the website can be more formal, while social media can be more conversational.
• •Emphasize Innovation and 'Leveling Up': Consistently weave in the idea of progress, improvement, and staying at the forefront of the industry. Use words like 'next-generation,' 'advanced,' 'optimize,' 'elevate,' and 'innovate.'
• •Be Solution-Oriented: Focus on how Viking Lab Supply solves customer problems or helps them achieve their goals (e.g., 'maximize profits and quality,' 'build confident operators,' 'ensure compliant, high-quality outcomes').
• •Maintain a Consistent Core Message of Quality and Reliability: Whether it's a technical blog post or a lighthearted TikTok, the underlying message that Viking Lab Supply provides dependable, high-quality products and services should be present. Reinforce this with guarantees or testimonials when possible.

Social Perception

Trusted Supplier, Expert Resource, Responsive and Customer-Focused, Modern and Engaged

Copy Examples

• •Headline (Website/Ad): Beyond Supplies, We're Your Catalyst for Cannabis Innovation. Level Up Your Lab with Viking. Body: At Viking Lab Supply, we don't just stock shelves; we empower your process. From cutting-edge distillation gear to premium terpenes and expert-led training, we provide the tools and knowledge to elevate your brand and maximize your quality. Partner with us for reliable support and guaranteed satisfaction.
• •Social Media Post (Instagram - with a product image): Unlock the full potential of your extracts! 🌿 Our [Specific Product Name, e.g., 'V-Cell Push Top Cartridges'] ensure purity and performance, while our terpene blends can define your signature profile. Got questions on optimizing your flow? DM us! We’re here to help you innovate. #VikingLabSupply #CannabisInnovation #LabEquipment #Terpenes
• •Email Subject Line (Targeting existing customers): New Terpene Blends & Advanced Distillation Tech Just In, [Customer Name]! Body Snippet: Stay ahead of the curve, [Customer Name]! Viking Lab Supply is excited to introduce our latest selection of expertly crafted terpenes and state-of-the-art distillation equipment. We're committed to providing you with the industry's best to help your brand thrive. Explore what's new and let our experts guide you. [Link to New Products]
• •Blog Post Introduction: The Entourage Effect: More Than Just Hype. At Viking Lab Supply, we delve deep into the science of terpenes and cannabinoids. Understanding this synergy is key to crafting truly exceptional products. Let's explore how precision in your lab can translate to a superior end-user experience...
• •Consultation Service Call to Action: Ready to refine your processes and master your craft? Our on-site training and consultation services, led by industry veteran Krane Brain, provide the hands-on expertise your team needs to excel. From equipment setup to advanced distillation techniques, we’re your partners in achieving peak performance and quality. [Link to Consultation Page]