Brand Tone

Warm & Inviting, Sensorial & Passionate, Authentic & Caring, Joyful & Uplifting, Accessible Aspiration

Brand Values

• •Love
• •Sustainability & Environmental Responsibility
• •Brazilian Heritage & Biodiversity
• •Innovation & Quality
• •Customer Focus & Relationships
• •Ethical Practices

Best Practices

• •Embrace 'Love' Authentically: Consistently weave the core value of 'love' (for self, others, nature) into narratives. Avoid it becoming a generic tagline by connecting it to specific product benefits, ingredient stories, or sustainability actions.
• •Lead with Sensory Language: Describe how products smell, feel, and make the user feel. Use evocative words that transport the audience to the vibrant, natural landscapes of Brazil.
• •Champion Sustainability Transparently: Don't just state you're sustainable; show it. Share stories about the Boticário Group Foundation, explain what Leaping Bunny certification means, and highlight eco-friendly packaging.
• •Connect with Brazilian Heritage: Infuse copy with the spirit of Brazil – its joy, its natural wonders, and its unique ingredients. This is a key differentiator.
• •Foster a Caring Community: Use warm, inclusive language. Encourage interaction and sharing of experiences. Respond to comments and messages with the same care and passion reflected in the brand's values.

Social Perception

High-Quality Fragrances and Body Care, Trusted & Ethical Brand, Authentically Brazilian, Good for Gifting, Growing US Awareness, Mid-Range to Premium

Copy Examples

• •Unlock the essence of Brazil. Our new [Fragrance Name] blends wild [Exotic Ingredient 1] with sun-kissed [Exotic Ingredient 2], wrapped in the warmth of [Base Note]. More than a scent, it's an invitation to feel alive. Where there is love, there is beauty. #OBoticario #BrazilianSoul
• •Drench your skin in liquid gold. Our Nativa SPA Quinoa Body Lotion, rich in 100% pure quinoa oil, offers deep nourishment and a radiant firmness you can feel. Love your skin, love the planet. Vegan & Cruelty-Free. #NativaSPA #QuinoaPower #SelfLove
• •Crafted like the finest wines, perfected for the modern man. Malbec isn't just a fragrance; it's a signature. Discover the woody intensity and bold character that defines you. #Malbec #MensFragrance #OBoticarioMan
• •Beauty that gives back. For over 40 years, we've believed in love – for your skin, and for our planet. That's why we're proudly Leaping Bunny certified, committed to vegan formulas, and dedicated to protecting Brazil's precious biodiversity. Choose beauty that cares. #CrueltyFreeBeauty #SustainableBeauty #OBoticarioCares
• •Share the warmth of Brazil. This season, give the gift of vibrant scents and loving care with our exclusive O Boticário gift sets. Beautifully curated, sustainably made, and filled with love. Because the best gift is feeling connected. #OBoticarioGifts #SpreadTheLove #HolidayJoy