Brand Tone

Natural, Scientific, Health-Conscious, Transparent, Calm

Brand Values

• •Natural Ingredients & Purity
• •Health & Well-being
• •Quality & Efficacy
• •Science & Tradition
• •Transparency & Responsibility
• •Conscious Living

Best Practices

• •Emphasize natural ingredients and purity in product descriptions.
• •Highlight scientific backing and traceability to build trust.
• •Focus on health benefits like immunity, energy, and focus.
• •Maintain a calm and reassuring tone to build confidence.
• •Promote conscious living and informed health choices.

Social Perception

Positive association with high-quality, effective natural supplements, improved immunity and energy, alignment with botanical, natural, and vegan/cruelty-free values in the wellness space.

Copy Examples

• •"Botanicca – viva o natural com inteligência" (Botanicca – live natural with intelligence)
• •"Featuring our powerful Agaricus blazei (Cogumelo do Sol) extract, renowned for its immune-supporting properties."
• •"Emphasizing 100% natural products and high-purity extracts."
• •"Transparent production chain that respects nature."
• •"Customer testimonials are also featured, emphasizing positive effects on health and disposition."