Brand Tone

Trendy, Aspirational, and Friendly

Brand Values

• •Style and Trend-Consciousness
• •Quality and Curation
• •Accessibility and Convenience
• •Customer Engagement

Best Practices

• •Lead with "Style" and "Trends": Always frame products within the context of what is current and fashionable. Use words like "new arrivals," "trends," "season's must-haves," and "modern." This reinforces the core value of being a trend-focused brand.
• •Use an Encouraging and Friendly Voice: Address the customer directly with "you/your." Write captions and copy that feel like a fashion-savvy friend giving advice. Ask questions on social media to foster engagement and make the brand feel interactive and approachable.
• •Balance Aspirational with Relatable: While the imagery should be polished and aspirational, the copy can bring it down to earth. For example, pair a high-fashion image with a caption like, "Perfect for the Monday meeting or a night out," making the style feel attainable for the customer's real life.
• •Highlight Convenience and Value: Consistently mention key benefits like "fast delivery," "free shipping," and loyalty rewards. This practical information builds trust and removes barriers to purchase, reinforcing the brand's commitment to a positive customer experience.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy always matches the visual aesthetic. Bright, trendy photos should be paired with upbeat, energetic copy. More elegant or classic pieces should have slightly more sophisticated, but still friendly, descriptions. Consistency across all platformsfrom TikTok captions to email subject linesis key to building a strong, recognizable brand identity.

Social Perception

Positive among its target audience, perceived as a reliable and fashionable online store for trendy women's clothing in Norway, with an interested and receptive customer base. The connection to Boska Home may also lend it an air of being a more established and diverse business.

Copy Examples

• •Sunday news!  Step into the new week in style with our new Alva dress. Perfect for everything from coffee dates to the office. What shoes would you style it with? Tell us in the comments!  #BoskaLady #NewArrivals #DressFashion
• •Headline: The Week's Hottest Trends Are Here. Body: "Update your wardrobe with the latest arrivals from Boska Lady!  From elegant blouses to comfortable, stylish pants. Find your new favorites today and get 1-3 day delivery. Shop now!" CTA: Shop Now
• •NEW ARRIVALS EVERY WEEK | Discover the pieces that define this season. Free shipping over 899,-
• •Title: Classic Trench Coat  Timeless Elegance. Description: "A true wardrobe classic. Our new trench coat is carefully crafted for a flattering fit and made to last season after season. With its timeless design and neutral color, this is the jacket you'll reach for every time. Perfect over everything from dresses to jeans for an instantly polished look."
• •Weekend Offer!  20% off all dresses + The week's new arrivals!