Brand Tone

Motivational & Aspirational, Performance-Oriented & Functional, Modern & Stylish, Confident & Direct, Community-Focused (emerging)

Brand Values

• •Durability & Quality
• •Performance & Functionality
• •Affordability & Value
• •Modern Aesthetics
• •Versatility
• •Innovation

Best Practices

• •Emphasize Durability and Performance: Consistently use strong, active verbs and highlight how the products withstand intense activity and enhance performance. Words like durable, resilient, engineered, support, and endure reinforce this.
• •Maintain a Motivational and Empowering Voice: Inspire customers to push their boundaries. Use aspirational language but keep it grounded in the practical benefits of the gear. Connect the product to the user's journey of self-improvement.
• •Showcase Modernity and Versatility: Highlight the sleek design and the apparel's suitability for both gym and casual settings. Use phrases that suggest a seamless transition between different aspects of an active life.
• •Be Direct and Confident: Reflect the "Born Tough" name. Avoid overly soft or hesitant language. Be clear about product benefits and the brand's mission.
• •Incorporate Value without Sacrificing Quality Perception: While highlighting affordability, always tie it back to the quality and durability of the products to reinforce the value proposition. Avoid language that makes the products sound "cheap."

Social Perception

Positive for Quality and Value, Durable and Functional, Good Customer Service, Stylish and Comfortable, Reliable for Specific Needs, Emerging Brand Awareness

Copy Examples

• •Headline: Engineered for Your Grind. Built for Your Life. Body: Don't choose between performance and style. Our latest collection is crafted with advanced, durable fabrics to keep up with your toughest workouts and designed with a modern aesthetic that transitions effortlessly to your everyday. Experience apparel that’s truly Born Tough. #BornTough #PerformanceWear #GymToStreet
• •Headline: Unleash Your Potential. We’ve Got You Covered. Body: From the mats to the track, Born Tough gear is designed to move with you, support you, and endure with you. Experience the difference quality materials and thoughtful design make. What limits will you break today? #TrainHarder #BornToughGear #Resilience
• •Headline: Modern Athlete. Modern Gear. Body: Tired of sportswear that doesn't get you? Born Tough is reshaping the industry with apparel that’s true to size, technologically accommodating, and looks as good as it performs. Elevate your training. Elevate your style. #BornToughRevolution #NextGenActivewear
• •Headline: Value Meets Tenacity. Body: Get premium, durable activewear without the premium price tag. Born Tough believes everyone deserves high-performance gear that lasts. Invest in yourself, not just a label. Shop now and feel the difference. #AffordableQuality #BornToughFitness
• •Headline: Built From The Ground Up. Just Like You. Body: Every stitch, every fiber is chosen with purpose. Born Tough apparel is for those who build themselves, day by day, workout by workout. Strong. Resilient. Ready for anything. Are you? #BornToughCommunity #StrengthWithin