Brand Tone

Aspirational & Exclusive, Confident & Bold, Sophisticated & Chic, Appreciative of Craftsmanship, Modern & Streetwear-Inspired

Brand Values

• •Quality Craftsmanship
• •Luxury & Exclusivity
• •Bold Design & Style
• •Comfort
• •Italian Heritage

Best Practices

• •Develop a Brand Voice and Tone Guide: Document the key characteristics of your brand's voice (personality) and tone (emotional inflection in different contexts). Include a list of "words we use" and "words we avoid." This serves as a reference for anyone creating content.
• •Understand Your Audience Deeply: Tailor your language to resonate with your target demographic (luxury consumers, fashion enthusiasts, those who appreciate craftsmanship) while staying true to the brand's core identity.
• •Prioritize Key Brand Values in Messaging: Consistently weave in your core values – Italian craftsmanship, luxury, bold design, comfort – into your copy across all platforms.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with your visual branding (e.g., the sophisticated and modern imagery used on Instagram and the website).
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone and haven't drifted. Gather feedback and make adjustments as needed.

Social Perception

Fashion-Forward, High-Quality, Emerging Luxury Player, Influencer Approved

Copy Examples

• •Headline: Elevate Your Every Step. Discover Born Outside Italy. Body: Where Italian artisanal tradition meets the audacity of modern design. Each pair of Born Outside Italy sneakers is a testament to unparalleled craftsmanship and a commitment to bold, individualistic style. Experience luxury that moves with you. Call to Action: Explore the Collection.
• •Headline: Born Outside. Crafted in Italy. Designed for the Discerning. Body: We don't just make sneakers; we craft statements. Meticulously handmade by Italian artisans, our footwear embodies a rebellious spirit refined by generations of expertise. Step into a world where quality is uncompromised and style is inherent. Call to Action: Shop Now and Define Your Own Luxury.
• •Headline: The Art of Italian Sneaker Making, Reimagined. Body: Born Outside Italy fuses the soul of Italian shoemaking with a contemporary vision. Experience the buttery leathers, the precision stitching, and the innovative designs that set our luxury sneakers apart. This isn't just footwear; it's a wearable masterpiece. Call to Action: Discover True Craftsmanship.
• •Headline: Unapologetically Bold. Undeniably Italian. Body: Make your mark with Born Outside Italy. Our sneakers are for those who value heritage but live in the now. Combining supreme comfort with an avant-garde aesthetic, each pair is an invitation to express your unique identity with confidence. Call to Action: Find Your Perfect Pair.
• •Headline: Beyond a Sneaker. It's a Born Outside Italy. Body: In a world of fleeting trends, we offer enduring style. Born Outside Italy is more than a label; it's a promise of exceptional quality, innovative design, and the timeless allure of Italian luxury. Elevate your footwear game. Call to Action: Join the Movement.