Brand Tone

Motivational, empowering, and aspirational with a blend of straightforward product information and spiritual undertones.

Brand Values

• •Empowerment
• •Financial Literacy
• •Cultural Transformation
• •Breaking Generational Curses
• •Community Advancement
• •Entrepreneurship
• •Faith/Spirituality

Best Practices

• •Always Circle Back to Core Values: Ensure all copy, whether for apparel, funding, or crypto, subtly or overtly ties back to the central themes of empowerment, financial literacy, breaking generational curses, and cultural transformation.
• •Incorporate Storytelling: Share testimonials (if available) or create narratives around the "Born Made Boss" archetype – individuals overcoming obstacles and achieving success, reflecting the brand's mission to "revolutionize the narrative."
• •Use motivational and empowering language to resonate with the target audience.
• •Maintain consistency in tone across all platforms, balancing straightforward product descriptions with inspirational messaging.
• •Highlight the quality and comfort of apparel while connecting it to the brand's broader mission of empowerment and financial literacy.

Social Perception

Born Made Bosses aims to be perceived as an empowering and transformative brand that promotes financial literacy, entrepreneurship, and personal growth, with a spiritual foundation. It seeks to resonate with individuals striving for success and breaking generational curses.

Copy Examples

• •"Wear it as a reminder of your inherent power to create the future you desire."
• •"Soft and lightweight, with the right amount of stretch. Your new favorite tee."
• •"Born Made Bosses was founded in 2018 by Thomas Lee with a mission to provide products and services for businesses and entrepreneurs."
• •"BE BLESSED!"
• •"Cozy go-to hoodie for the boss on the go."