Brand Tone

Friendly, Approachable, Enthusiastic, Playful, Conscious, Transparent, Empowering, and Inclusive

Brand Values

• •Sustainability
• •Accessibility & Affordability
• •Transparency
• •Quality
• •Community

Best Practices

• •Embrace Imperfection with Positivity: Frame "flaws" (like damaged packaging or being discontinued) as opportunities for savings and sustainability, not as defects. Use upbeat and reassuring language.
• •Be a Beauty Bestie: Write as if you're sharing exciting news or a great find with a friend. Use inclusive language ("we," "us," "Boopers") to foster community.
• •Keep it Clear & Honest: While playful, always be transparent about why a product is discounted and its condition. This builds trust and manages expectations.
• •Inject Enthusiasm & Fun: Use emojis where appropriate (especially on social media), exclamations, and words that convey excitement and delight.
• •Champion the Mission: Regularly weave in the sustainability message and the positive impact customers make by choosing Boop Beauty. Highlight the "win-win" of saving money and reducing waste.

Social Perception

Positive, Ethical Shopper Appeal, Trustworthy, Savvy & Smart

Copy Examples

• •Headline (Website/Social Media): "Rescue Your Beauty Faves! ✨ Shop premium brands at guilt-free prices and help us save perfectly good products from waste. #BoopBeauty #SustainableSteals"
• •Product Description Snippet (Imperfect Packaging): "This [Product Name] is looking for a loving home! The outer box has a little character (a slight ding!), but inside, the product is brand new, sealed, and ready to work its magic. Get it now for X% off! #PerfectlyImperfect"
• •Email Subject Line (New Arrivals): "Psst... 😉 Fresh Boops Just Dropped! Unwrap Your Next Beauty Obsession (for less!)."
• •Social Media Post (Brand Mission): "Did you know millions of beauty products end up in landfills each year? 💔 At Boop, we're rewriting that story, one rescued treasure at a time. Join the #BoopRevolution and feel good about looking good! #BeautyWasteWarriors"
• •Promotional Copy (Limited Stock): "Spotted: [Brand Name] at a price you won't believe! 🤫 These gems are too good to last – grab yours before they're gone! When it's Booped, it's a bargain! #BoopBargain"