Brand Tone

professional, trustworthy, and expert

Brand Values

• •Expertise
• •Accessibility and Convenience
• •Service to Professionals
• •Cost-Effectiveness

Best Practices

• •Prioritize Clarity and Professionalism
• •Highlight Expertise and Authority
• •Focus on Customer Goals
• •Maintain a Service-Oriented Approach
• •Keep it Informative and Direct

Social Perception

a reliable and specialized institution rather than a commercial retailer, with an air of authority and credibility. Its long history and specific focus on business literature and professional certifications resonate well with its target audience of professionals, academics, and corporate clients who value straightforward access to specialized information.

Copy Examples

• •Your premier North American source for business knowledge. For over 30 years, we've been the trusted partner for professionals, corporations, and academic institutions seeking to build their expertise. Explore our curated selection of over 10,000 titles and find the resources you need to succeed.
• •Become a Certified Employee Benefit Specialist. As the exclusive Canadian provider for CEBS course materials, we provide everything you need to master the field of employee benefits. Start your journey to professional excellence today.
• •Equip your entire team for success. We offer competitive discounts and fast, reliable shipping on bulk orders for corporations, book clubs, and educational institutions. Invest in your team's growth with Canada's business book experts.
• •From a beloved Toronto bookstore to a leading international online hub, Books for Business has been at the forefront of business education since 1991. Our mission is to provide swift, convenient, and cost-effective access to the world's best business publications.
• •New in Finance: Expand Your Knowledge with These Expert-Authored Titles