Brand Tone

Empowering, Confident, Bold, Cheeky, Problem-Solving, Solution-Oriented, Inclusive, Real, Informative, and Helpful

Brand Values

• •Female Empowerment
• •Inclusivity
• •Authenticity and Realness
• •Innovation and Problem-Solving
• •Quality and Efficacy
• •Body Positivity

Best Practices

• •Lead with Empowerment: Always frame the product as a tool for confidence and freedom, not just a functional item. Use active, positive language.
• •Keep it Real and Relatable: Acknowledge common fashion frustrations and position Booby Tape as the understanding solution. Use a conversational, approachable voice. Avoid overly technical jargon.
• •Maintain a Hint of Boldness/Playfulness: Don't shy away from the brand's cheeky and direct name and nature. Inject personality and a bit of fun where appropriate, while still being respectful.
• •Emphasize Inclusivity: Ensure language and imagery speak to women of all shapes, sizes, and backgrounds. Highlight versatility for different body types and fashion choices.
• •Focus on the "Why" Not Just the "What": It's not just about taping breasts; it's about the ability to wear a dream dress, feel incredible at an event, or simply enjoy more wardrobe options. Connect the product to the feeling it enables.

Social Perception

Innovative, trendsetting product that provides freedom and confidence. Mixed reviews on efficacy and safety. Founders' entrepreneurial story is inspiring. Celebrity endorsement boosts aspirational appeal.

Copy Examples

• •Headline: Dare to Wear. We’ll Handle the Lift. Body: That backless dress? That plunging neckline? Go for it. Booby Tape gives you the freedom to rock any style, your way. Invisible support, all-day confidence. #BoobyTapeConfidence
• •Headline: Real Lift, Real Women, Real Confidence. Body: See the Booby Tape difference – no filters, no faking. Just the invisible support you need to feel amazing in your own skin and your favorite outfits. Join the movement. #RealBoobyTapeResults
• •Headline: Your Secret Weapon for Flawless Style. Body: Don't let bra straps dictate your wardrobe. Booby Tape is the original solution for lift, shape, and ultimate outfit freedom. Easy to apply, comfortable to wear. What will you wear next? #StyleFreedom
• •Headline: More Than Tape. It’s Empowerment in a Roll. Body: Booby Tape was born from a real struggle, for real women. We believe every woman deserves to feel confident and fabulous, no matter the outfit. Lift your look, lift your spirit. #EmpoweredByBoobyTape
• •Headline: The Original. The Best. Your Boobs Deserve It. Body: Why settle for less? Booby Tape offers the ultimate lift and support, designed for all-day comfort and every kind of wow. Plus, discover Booby Tape Skin – because your décolletage deserves love too! #TheOriginalBoobyTape