Brand Tone

Empowering, comfortable, stylish, sustainable, health-conscious, confident, natural, and caring.

Brand Values

• •Quality
• •Comfort
• •Sustainability & Eco-Friendliness
• •Health & Well-being
• •Empowerment & Confidence
• •Affordability

Best Practices

• •Maintain a consistent emphasis on comfort, quality, sustainability, and health in all communications.
• •Provide transparent information about the ethical and eco-friendly practices used in manufacturing.
• •Highlight the use of medical-grade and non-toxic materials in innerwear.
• •Focus on empowering individuals through comfortable and stylish attire.
• •Showcase the brand's commitment to both affordability and premium quality.

Social Perception

The brand is perceived as a provider of comfortable, high-quality, sustainable, and health-conscious apparel, committed to empowering individuals and promoting ethical practices.

Copy Examples

• •Make the right choice for you, and for our planet.
• •Experience the difference quality and care can make.
• •Experience premium apparel, ethically made, and designed for your everyday life.
• •B&B: Comfort and style for every moment of your day.
• •Evora WMN: Empowering you with health-conscious innerwear.