Brand Tone

Currently: Promotional, Value-Oriented, Questionably Customer-Centric. Desired: Honest, Transparent, Reliable, Customer-Focused.

Brand Values

• •Transparency
• •Quality
• •Customer Satisfaction
• •Integrity
• •Responsibility

Best Practices

• •Prioritize transparency by clearly stating product origins and shipping times.
• •Improve customer service responsiveness and offer fair return/refund policies.
• •Address negative reviews and complaints directly and publicly to rebuild trust.
• •Focus on improving product quality and ensuring accurate product descriptions.
• •Highlight genuine value and benefits to customers instead of solely focusing on discounts and sales.

Social Perception

Currently: Highly Negative to Mixed (Scam, Counterfeit Goods, Poor Customer Service). Desired: Trusted, Reliable, High-Quality Products, Excellent Customer Service.

Copy Examples

• •"We are committed to providing you with accurate product information and a hassle-free shopping experience. If you're not completely satisfied, we'll make it right."
• •"Transparency matters. We source our products responsibly and provide clear shipping timelines."
• •"We're listening to your feedback and working hard to improve our product quality and customer service."
• •"Discover unique, hand-picked items that meet our quality standards. We stand behind every product we sell."
• •"Your satisfaction is our top priority. Contact our support team for any questions or concerns."