Brand Tone

Knowledgeable, Trustworthy, and Supportive

Brand Values

• •Quality and Safety
• •Customer Focus & Support
• •Accessibility & Inclusivity
• •Competitive Pricing/Value
• •Responsibility/Harm Reduction (Implied)

Best Practices

• •Prioritize Clarity and Accuracy: Ensure all product descriptions, blog posts, and customer communications are clear, factually correct (especially regarding TPD compliance and product specifications), and avoid jargon where possible, or explain it simply. This reinforces the knowledgeable and trustworthy aspects of the tone.
• •Emphasize Support and Guidance: Consistently offer help and advice. Use phrases like "We're here to help," "Got a question? Ask us!" or "Let us guide you." This fosters the supportive element of the brand voice.
• •Maintain a Professional Yet Approachable Demeanor: While providing expert information, keep the language welcoming and not overly technical or intimidating, especially for beginners. Balance informative content with a friendly, helpful attitude.
• •Focus on Benefits and Solutions: Instead of just listing features, explain how the products or services benefit the customer (e.g., "Our long-lasting coils mean less frequent changes," "Our wide flavor range helps you find your perfect match"). This shows customer focus.
• •Be Consistent Across All Channels: Ensure the same knowledgeable, trustworthy, and supportive tone is used on the website, in email marketing, on any social media platforms, and in customer service interactions. Create a style guide if necessary to help all team members maintain this consistency.

Social Perception

The perception is likely that of a standard online vape retailer focused on product variety and compliance. Building a stronger community and more visible customer interaction on social media would help enhance their social perception.

Copy Examples

• •Headline: Your Journey, Our Support. Quality Vapes You Can Trust. Body: New to vaping or a seasoned pro? At Bolton Vape, we're here to guide you. Explore our TPD-compliant range of premium e-liquids and devices, all rigorously tested for your peace of mind. Got questions? Our expert team is just a click away! #VapeSmart #BoltonVapeSupport
• •Headline: Taste the Difference Quality Makes. Body: Don't settle for less. Bolton Vape offers a curated selection of top-brand e-liquids and the latest vape kits, all at competitive prices. We believe in transparency and safety, ensuring every product meets the highest UK standards. Discover your new favorite today! #UKVapeDeals #QualityFirst
• •Headline: Confused by Coils? Puzzled by Pods? We Can Help! Body: The world of vaping can seem complex, but we make it simple. Our blog is packed with easy-to-understand reviews and guides. Plus, our friendly customer service team is always ready to help you find the perfect vape setup. Vape with confidence with Bolton Vape. #VapingCommunity #ExpertAdvice
• •Headline: Breathe Easy with Bolton Vape. Fully Compliant, Fully Transparent. Body: Your safety is our priority. All our products are TPD compliant, and our e-liquids are fully batch traceable. We're committed to providing a responsible and enjoyable vaping experience. Shop our extensive range now! #SafeVaping #TrustedRetailer
• •Headline: More Than Just a Vape Shop – We're Your Vaping Partner. Body: From finding the right nicotine strength to choosing the latest vape mod, Bolton Vape is dedicated to supporting your switch. We offer quality products, great value, and the expert advice you need. Join the Bolton Vape family today! #SwitchToVape #CustomerFirst