Brand Tone

Direct and Product-Focused, Aspiring to be Elegant/Stylish, Commercial

Brand Values

• •Variety and Choice
• •Material Focus (Genuine Leather)
• •Accessibility of Style
• •Spanish Origin/Design (for Marilo Dominguez)

Best Practices

• •Focus on the Product's Appeal: Consistently highlight the key features (e.g., "genuine leather," specific style like "bucket bag") and the benefit or feeling they provide (e.g., "effortless style," "touch of luxury," "perfect for every occasion").
• •Use Clear and Concise Language: Avoid overly complex jargon. Make it easy for customers to understand the product and its value. The current site does this well in product descriptions.
• •Maintain a Visually Driven Narrative: Let the high-quality images of the bags do much of the talking, and use copy to enhance what is seen, focusing on materials, craftsmanship (where applicable), and style.
• •Infuse Aspirational but Attainable Language: Use words that evoke style, elegance, and confidence (e.g., "statement piece," "sophistication," "iconic") without being overly pretentious, keeping the target audience in mind.
• •Develop a Core Messaging Guide: Create a simple document outlining key brand phrases, a list of approved descriptive words (and perhaps words to avoid), and the overall feeling the brand wants to evoke. This helps ensure anyone writing copy stays aligned. (Inspired by general brand voice advice).

Social Perception

Customers likely perceive it as a direct retailer of a wide variety of handbags. The "Marilo Dominguez" label within the site might be perceived as a more premium, designer-focused offering. The brand is likely seen as a provider of trendy and classic bag designs, particularly in leather.

Copy Examples

• •Headline: Discover Your Perfect Statement. Genuine Leather Bags for Every Occasion. Body: From chic crossbody styles for days on the go to elegant clutches for evening glamour, explore the Bolsos MLD collection. Crafted with an eye for detail and a passion for style. Shop now and find the bag that speaks to you.
• •Social Media Post (Image of a popular hobo bag): Effortless style, redefined. Our [Bag Name] hobo bag in genuine leather is the perfect blend of comfort and sophistication. Spacious, versatile, and ready for your everyday adventures. Tap to shop! #BolsosMLD #LeatherHobo #EverydayStyle #GenuineLeather
• •Product Description Snippet (for a "Coco" effect bag): Unleash your inner icon with our [Product Name] bag. Featuring a striking crocodile-embossed genuine leather, this piece offers an touch of exotic luxury to elevate any outfit. Sophistication you can carry.
• •Email Subject Line: New Arrivals: Fall in Love with Leather All Over Again Email Body Preview: Timeless designs, fresh perspectives. Explore the latest genuine leather bags from Bolsos MLD, curated to bring style and function to your new season wardrobe.
• •Website Banner Text: Bolsos MLD: Genuine Leather. Authentic Style. Explore the Collection.