Brand Tone

Aspirational, Symbolic, Designer-Supportive, Empowering, Expressive & Personal

Brand Values

• •Originality & Uniqueness
• •Meaning & Symbolism
• •Craftsmanship & Quality
• •Personal Expression & Individuality
• •Support for Designers

Best Practices

• •Use evocative language that speaks to the "deeper meaning" or "energy" of the pieces.
• •Maintain an Upscale & Appreciative Language: Use words that convey luxury, quality, and artistry ("exceptional," "handcrafted," "unique," "bespoke," "curated").
• •Emphasize Individuality and Personal Connection: Frame product descriptions and marketing messages around how the jewelry helps the wearer express their unique identity or connect with certain energies or meanings.
• •Regular review of content can help maintain this consistency.
• •Share content with your audience to gauge their reaction and adapt your tone as needed.

Social Perception

Unique and symbolic luxury jewelry brand that supports designers and empowers customers to express their individuality through meaningful pieces.

Copy Examples

• •Find the piece that resonates with your unique energy.
• •From minimalist elegance to street-inspired metaphysics, express your truest self with YesTreasure.
• •Support original talent and experience the luxury of handcrafted, symbolic pieces that carry a story as unique as yours.
• •Discover jewelry carrying nature's energy and profound symbolism, designed to bring balance, courage, and tranquility to your everyday.
• •Explore our crowdfunding collection and be part of bringing unique, luxurious jewelry to the world.