Brand Tone

Caring and Human-centric, Trustworthy and Reliable, Informative and Educational, Respectful, Accessible and Approachable

Brand Values

• •Health
• •Respect
• •Quality and Rigor
• •Passion and Commitment
• •Naturality and Sustainability
• •Innovation
• •Family Heritage and Independence

Best Practices

• •Prioritize Empathy and Care: Always frame communication from a place of understanding and concern for the patient's health and well-being. Use language that is supportive and reassuring.
• •Emphasize Trust and Safety: Consistently highlight the quality, safety, and rigorous manufacturing standards behind Boiron products to build and maintain trust.
• •Be Informative and Clear: Provide clear, concise, and easy-to-understand information about products, their uses, and the principles of homeopathy, avoiding overly technical jargon where possible.
• •Maintain a Respectful Dialogue: Whether addressing customers, healthcare professionals, or the general public, ensure the language used is always respectful of different viewpoints and choices.
• •Showcase Naturality and Heritage: Weave in the brand's connection to nature, its long-standing French heritage, and its commitment to sustainable and ethical practices to reinforce its identity.

Social Perception

Trusted by Many Users, Seen as a Leader in Homeopathy, Subject to Skepticism, Associated with Natural Health and Well-being, Perceived as Committed to Quality and French Manufacturing, Facing Economic Challenges

Copy Examples

• •Headline: Your Health Deserves the Utmost Respect. Discover Boiron. Body: For over 90 years, we've been dedicated to providing high-quality homeopathic solutions, crafted with care in France, because we believe everyone deserves to live healthier, naturally.
• •Headline: Gentle Care for Your Family's Well-being. Body: From the smallest sniffle to a restless night, find trusted, natural relief with Boiron. Our homeopathic medicines are designed to work gently with your body.
• •Headline: Rooted in Nature, Backed by Expertise. Body: At Boiron, we combine the power of nature with rigorous scientific processes to bring you effective and safe health solutions you can rely on.
• •Headline: More Than Medicine, It's Our Mission. Body: Our commitment goes beyond our products. It's about fostering a more human, respectful, and sustainable approach to health for you and the world around us.
• •Headline: Choose a Path to Health, Naturally. Body: Explore Boiron's range of homeopathic medicines and embrace a holistic approach to your well-being, respecting your body's natural balance.