Brand Tone

Approachable and Friendly, Creative and Fun, Passionate and Enthusiastic, Community-Oriented, Informal and Relatable

Brand Values

• •Individuality and Self-Expression
• •Creativity
• •Quality and Convenience
• •Accessibility/Inclusivity
• •Small Business Support
• •Customer Satisfaction

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (e.g., friendly, creative, passionate, informal), including "do's and don'ts" for language, humor, and common phrases. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Boho Chick Nails, this includes individuals looking for unique, "geeky," and expressive designs, likely appreciating a more personal and fun approach.
• •Tell Your Story (and Be Authentic): Incorporate the founder's story and the "why" behind the brand into your communication. Authenticity resonates and builds connection.
• •Use User-Generated Content and Listen to Feedback: Share customer photos and testimonials (with permission). Pay attention to how your community talks about your brand and mirror that positive, enthusiastic language. This reinforces the community feel.
• •Be Consistent Across All Channels: Ensure the tone is similar whether it's on the website, Instagram, TikTok, Facebook, or email newsletters. While the format might change, the core personality should remain consistent.

Social Perception

Positive Customer Reviews, Appreciation for Unique Designs, Good Quality for Price, Seen as a Non-MLM Option, Engaged Community

Copy Examples

• •Headline: Unleash Your Inner Geek (or Goddess!) 🐉✨ Body: Tired of the same old nail designs? So were we! Boho Chick Nails brings you a universe of unique, fun, and totally-you nail polish strips. From dragons to daisies, get ready to express every facet of your amazing style. Easy to apply, long-lasting, and seriously cool. What will your nails say today? #BohoChickNails #UniqueNails #NailArtMagic
• •Headline: Your Nails. Your Vibe. Zero Fuss. 💅💖 Body: Life’s too short for boring nails (and complicated manicures!). Our nail polish strips give you that fresh-mani look in minutes. Gorgeous designs, from subtle chic to wildly creative, that last and last. Just peel, stick, and slay! Join the #BohoChickTribe and show off your unique style. #EasyNailArt #NailStripRevolution #SelfExpression
• •Headline: Caution: May Cause Extreme Nail Happiness! 😉🌸 Body: Get ready for compliments! Boho Chick Nails offers high-quality, non-toxic nail polish strips in designs you actually want. Founded by a mom who craved more than just glitter and florals (though we love those too!), we’re all about making your nail dreams come true. Support small, look fabulous! #HappyNails #CreativeManicure #BohoBeauty
• •Headline: From [Current Pop Culture Reference] to Cosmic Cats – We’ve Got Your Nail Fantasies Covered! 🚀😻 Body: Why pick just one passion? At Boho Chick Nails, we celebrate all your favorite things with our ever-expanding collection of unique nail polish strips. Easy to apply, durable, and designed to make you smile. Find your next obsession today! #PopCultureNails #GeekChic #FunNails
• •Headline: Join the Nail Revolution! ✨ (It's a Fun One, We Promise!) Body: Say goodbye to smudges, dry time, and boring designs! Boho Chick Nails delivers vibrant, unique nail polish strips straight to your door. Perfect for busy bees, creative souls, and anyone who believes their nails deserve to be as awesome as they are. What are you waiting for? Let’s get creative! #NailPolishStrips #BohoStyle #UniqueDesigns