Brand Tone

Aspirational, Friendly, Evocative, and Informative

Brand Values

• •Love for Nature & Outdoors
• •Luxury & Comfort
• •Making Memories & Connection
• •Quality & Durability
• •Accessibility to Nature
• •Style & Aesthetics

Best Practices

• •Create a Brand Voice Guide: Document the defined tone (aspirational, friendly, evocative, informative), key messaging points, words to use/avoid, and provide examples. Share this with anyone creating content.
• •Focus on Storytelling: Share the 'why' behind the brand, customer experiences, and the adventures their tents enable. Weave in the values of nature, luxury, and making memories.
• •Use Evocative Language & Imagery: Employ descriptive words that appeal to the senses and emotions, painting a picture of the experience (e.g., 'enchanting,' 'sparkle,' 'crisp morning air,' 'serene,' 'indulgent').
• •Maintain a Consistent 'Boho' & 'Luxury in the Wild' Lexicon: Consistently use terms associated with bohemian style (e.g., 'free-spirited,' 'eclectic,' 'natural textures') and the blend of outdoor adventure with comfort (e.g., 'glamping,' 'luxury camping,' 'wild comfort').
• •Engage with Your Community Authentically: Respond to comments and messages in the established brand voice. Encourage user-generated content and feature customer stories that align with the brand's values and tone.

Social Perception

Positive Association with Glamping, Seen as a Provider of Unique Experiences, Associated with Events & Celebrations, Generally Well-Regarded Product Type, Community-Oriented

Copy Examples

• •Homepage Banner: 'Lost in Wanderlust, Found in Comfort. Discover Your Wild with Boho Bell Tent.'
• •Product Description Snippet: 'More than just a tent, it's your canvas for unforgettable moments. Our [Tent Name] Bell Tent blends timeless design with modern luxury, so you can answer the call of the wild, beautifully.'
• •Social Media Post (Instagram/Facebook): 'Golden hour glows differently from inside a Boho Bell Tent ✨. Who are you sharing your next adventure with? Tag them below! #BohoBellTent #GlampingLife #OutdoorLuxury #MakingMemories'
• •Email Subject Line: 'Your Escape Hatch to Nature (and a little bit of luxury) Awaits...'
• •Blog Post Intro: 'Ever dreamt of waking to birdsong, the scent of pine, and the soft embrace of morning light, all without sacrificing an ounce of comfort? At Boho Bell Tent, we believe that magic is not only possible, it's essential.'