Brand Tone

Authentic & Down-to-Earth, Knowledgeable & Expert, Customer-Centric & Helpful, Community-Oriented & Supportive, Traditional & Enduring, Professional yet Approachable

Brand Values

• •Quality
• •Customer Satisfaction
• •Heritage & Tradition
• •Fair Pricing
• •Community
• •Resilience
• •Expertise & Craftsmanship
• •Integrity

Best Practices

• •Emphasize Heritage and Longevity: Regularly weave in the "since 1910" and "family-owned for generations" aspects to reinforce trust and tradition.
• •Highlight the "Hand-Select" Difference: This is a major unique selling proposition and speaks to customer empowerment and quality assurance. Make it a recurring theme.
• •Maintain a Helpful, Knowledgeable Voice: Copy should sound like it's coming from an experienced woodworker who is eager to share their expertise and assist, not just sell.
• •Incorporate the Motto Naturally: "We sell a good product at a good price" should feel like a guiding principle, not just a tagline. Use it to underscore value and integrity.
• •Showcase Community and Craftsmanship: Feature customer projects (with permission), talk about woodworking, and highlight any community involvement to reinforce their position as a supportive hub for makers.

Social Perception

Highly Respected & Trusted, Go-To for Serious Woodworkers, A Community Fixture, Old-School Service, Supportive of the Craft

Copy Examples

• •Headline: Generations of Quality, Board by Board. Body: Since 1910, Bohnhoff Lumber has been more than just a lumber yard – we're a family tradition built on providing the finest hardwoods, softwoods, and woodworking supplies. Come hand-select your perfect piece and experience the Bohnhoff difference. Quality wood, fair prices, century-strong.
• •Headline: Your Project Deserves the Best. We’ve Got It. Body: From rare exotic slabs to the trusty Douglas Fir, find an unmatched selection of high-grade lumber at Bohnhoff. Our knowledgeable team is here to help you find the ideal wood for your vision. Don't just build it, craft it with Bohnhoff.
• •Headline: The Feel of Real Wood, The Joy of Hand-Selection. Body: At Bohnhoff Lumber, we believe in the connection between a craftsman and their material. That's why we're one of the last yards where you can personally choose every board. Get hands-on with your next project. Visit our Los Angeles yard today!
• •Headline: Rooted in LA, Supporting Our Community’s Makers. Body: For over 100 years, Bohnhoff Lumber has proudly supplied Los Angeles with exceptional wood. We’re committed to quality, fair value, and supporting the vibrant community of builders and artisans who make our city thrive. Let's build something lasting, together.
• •Headline: Beyond the Big Box: Expert Advice, Unbeatable Quality. Body: Step into Bohnhoff Lumber and find more than just wood; find a partner for your passion. Our experienced staff is dedicated to helping you succeed, offering guidance and a curated selection you won't find elsewhere. "A good product at a good price" – it’s our promise.