Brand Tone

Artistic & Story-Driven, Warm & Inviting, Culturally Rich & Authentic, Empowering & Purposeful

Brand Values

• •Cultural Heritage & Preservation
• •Handmade Craftsmanship
• •Empowerment of Women
• •Authenticity & Uniqueness
• •Meaning & Storytelling
• •Beauty & Aesthetic

Best Practices

• •Embrace Storytelling: Always connect products back to their Anatolian heritage, the artisans, and the stories behind the patterns or materials. Use evocative language that paints a picture.
• •Highlight "Handmade" and "Artisan": Consistently emphasize the human touch and skill involved in creating the products. This reinforces authenticity and value.
• •Use Warm, Emotive, and Slightly Poetic Language: Words like "soul," "spirit," "heritage," "warmth," "unique," "story," and "inspired" align with the established tone. Avoid overly technical or sterile descriptions.
• •Incorporate the Mission: Subtly weave in the brand's commitment to empowering women and preserving cultural crafts where appropriate, adding depth and purpose to the narrative.
• •Maintain Visual-Textual Cohesion: Ensure the copy on social media and the website complements the visual aesthetic. If the images are warm, artistic, and inviting, the text should mirror that feeling.

Social Perception

Positive Association with Craftsmanship & Culture, Appreciation for Unique Designs, Seen as a Socially Conscious Brand, Trusted by Retail Partners, Awareness and Trust (Potential Area for Growth)

Copy Examples

• •Instagram Post (Product: Kilim Rug): "Unroll a story in your home. Each thread of our Leyla Kilim Rug is handwoven by Anatolian artisans, carrying generations of tradition and artistry. Let its patterns speak to your soul and transform your space into a sanctuary of bohemian warmth. #Bohemtolia #KilimLove #HandmadeHeritage #AnatolianCraft"
• •Facebook Ad (Collection: Ceramic Vases): "More than just decor, it's a piece of Anatolia. Our handcrafted ceramic vases, born from earth and fire, bring timeless elegance and a unique artisan spirit to your living spaces. Discover the soul of Bohemtolia. Shop now for international free shipping. #BohemianHome #ArtisanCeramics #UniqueDecor #BohemtoliaStory"
• •Product Description (Pillow Cover): "Infuse your sanctuary with the authentic charm of Anatolia. This [Product Name] pillow cover, inspired by ancient motifs, is meticulously handcrafted by empowered Turkish women artisans. Every stitch tells a tale of heritage and passion, adding a touch of bohemian soul and meaningful beauty to your home. #HandmadeWithLove #BohoChic #EthicalDecor #Bohemtolia"
• •Email Newsletter Subject: "Weave Your Own Story: New Arrivals from the Heart of Anatolia ✨ Email Body Snippet: At Bohemtolia, we believe your home should be as unique as your journey. Explore our latest collection of handcrafted treasures, each piece whispering tales of Anatolian tradition and designed to fill your space with warmth, soul, and bohemian spirit. Discover items that don't just decorate, but resonate."
• •Website Banner: "Bohemtolia: Where Anatolian Craftsmanship Meets Bohemian Soul. Create a Home That Tells Your Story."