Tono de Marca

Artisanal, Evocative, Authentic, Luxurious yet Accessible, Community-Focused

Valores de Marca

• •Natural & Plant-Based
• •Handcrafted & Small Batch Quality
• •Ethical & Sustainable Sourcing
• •Sensory Experience & Emotional Connection
• •Authenticity & Self-Expression
• •Customer Well-being

Mejores Prácticas

• •Embrace the "Everyday Bohemian" Voice: Write in a way that is both aspirational and down-to-earth. Use evocative language that speaks to freedom, nature, and self-expression, but keep it accessible and relatable. Think warm, inviting, and a little bit whimsical.
• •Highlight the Handcrafted, Small-Batch Nature: Consistently remind the audience that products are made with care, by hand, and not mass-produced. Use words like "artisan," "meticulously crafted," "hand-poured," and "small-batch" to reinforce quality and exclusivity.
• •Lead with Sensory Language, Especially Scent: Since fragrance is key, use vivid descriptions that appeal to the sense of smell and evoke emotions or memories. Don't just list ingredients; describe the *experience* of the scent.
• •Weave in Brand Values Naturally: Subtly incorporate keywords related to your values (e.g., "plant-based," "vegan," "organic," "ethically sourced," "cruelty-free," "sustainable") into product descriptions and storytelling. Let these be part of the narrative, not just a checklist.
• •Maintain Authenticity with a Touch of Boldness (When Appropriate): While the core tone is warm and natural, don't shy away from the occasional cheeky or bold statement that reflects the brand's unique personality (as seen in some product names). This should be used judiciously to add character without overshadowing the core message of natural luxury and well-being. Ensure it aligns with the specific product or campaign.

Percepción Social

High-Quality, Unique & Intoxicating, Artisanal & Trustworthy, Bohemian & Aspirational, Authentic & Relatable, Growing & Successful Local Business

Ejemplos de Copy

• •Headline: Beyond Scent. It's a Feeling. Body: Artisan-crafted in small batches, Bohemian Rêves invites you to a world where plant-based botanicals and evocative aromas transport you. More than perfume, it's your daily ritual of self-discovery. Hand-poured. Soul-filled.
• •Headline: Uncap the Wild. Unwind Your Spirit. Body: Forget mass-produced. Our Desert Fleur Botanical Perfume is a whisper of earthy patchouli and delicate vanilla, ethically sourced and blended by hand. For the bohemian heart that craves authentic, skin-loving luxury. Dare to bloom.
• •Headline: Your Skin Deserves a Love Story. Start with Plants. Body: Dreamy, vegan, and always organic. Bohemian Rêves skincare is lovingly formulated in small batches for your everyday glow. We pour our passion into every bottle, so you can pour confidence into every day.
• •Headline: Light a Candle. Ignite Your Rêve (Dream). Body: Hand-poured botanical candles that do more than scent your space—they transform it. From the cheeky charm of 'Fuck Boy' to the serene embrace of Palo Santo, find the fragrance that tells your story. Clean burn. Clear conscience.
• •Headline: Real Ingredients. Unreal Scents. That's the Bohem Promise. Body: We’re obsessed with what goes *into* our products (ethically sourced botanicals, organic oils) and what stays *out* (no parabens, no phthalates, no fakes). Just pure, plant-based goodness for your skin and soul. Experience the difference handcrafted makes.