Brand Tone

Sophisticated & Elegant, Aspirational & Worldly, Curated & Discerning, Relaxed & Chic

Brand Values

• •Quality & Exclusivity
• •Style & Aesthetics
• •Individuality & Uniqueness
• •Inspiration & Discovery
• •Customer Experience

Best Practices

• •Embrace Evocative Language: Use words that transport and inspire, reflecting the travel and discovery apect of the brand. Think "sun-drenched," "artisanal," "globetrotter," "wanderlust," "curated," "timeless."
• •Balance Bohemian with Luxe: Ensure the copy reflects both the free-spirited, relaxed nature of "bohemian" and the sophistication and quality of "luxe." Avoid overly casual slang while still sounding approachable and warm.
• •Focus on the Curated Experience: Highlight the careful selection process and the uniqueness of the items. Emphasize that these are not mass-produced but chosen with a discerning eye.
• •Speak to the Target Customer's Aspirations: Address the "well travelled, fashion conscious woman" by appealing to her desire for unique style, quality, and pieces that tell a story.
• •Maintain a Refined and Polished Voice: Ensure all copy, from website text to any potential social media or email marketing, is grammatically correct, well-structured, and reflects the premium nature of the brand. Proofread meticulously.

Social Perception

Perceived as High-End/Premium, Fashion-Forward & Trendy, Appeals to a Niche, Style-Conscious Consumer, Potentially Well-Regarded Locally

Copy Examples

• •Headline for New Arrivals: Wanderlust Woven In: Discover new season treasures, curated from global artisans for your uniquely chic style. Explore Bohème Luxe.
• •Instagram Caption (if they had one) for a Flowing Dress: Effortless elegance for sun-drenched days and balmy evenings. Our latest collection captures the soulful spirit of bohemian travel with a touch of refined luxury. #BohemeLuxe #BohemianStyle #LuxuryFashion #TravelInspired
• •Email Subject Line for a Sale: The Art of Bohème: Coveted pieces, now invitingly priced. Your journey to unique style continues.
• •Product Description Snippet (for a unique accessory): More than an accessory, it's a whisper of distant shores. Hand-selected for the woman who curates her life with intention and style. This piece from [Designer Name] embodies the Bohème Luxe spirit of unique, travel-inspired elegance.
• •About Us Page Excerpt (condensed): At Bohème Luxe, we believe style is a journey. Inspired by the world's most romantic destinations, we bring you a carefully curated collection of fashion and homewares that speak to your inner globetrotter and your love for enduring, unique design. For the woman who is both free-spirited and discerning.