Brand Tone

Modern & Stylish, Quality-Focused, Customer-Centric & Service-Oriented, Value-Driven

Brand Values

• •Good Value/Bargains
• •Excellent Service
• •High-Quality Products
• •Customer Satisfaction
• •Innovation & Industriousness
• •Environmental Friendliness
• •Design

Best Practices

• •Align Stated Values with Action & Communication
• •Transparency is Key
• •Showcase Genuine Customer Experiences (Positively)
• •Maintain Professionalism & Empathy
• •Be Consistent Across Platforms

Social Perception

Strives to be seen as a provider of stylish, high-quality, and affordable modern home décor with excellent customer support. However, a considerable portion of the public and customers who have interacted with the brand perceive it negatively. Common themes in reviews include poor customer service and communication, products not matching descriptions or expectations, website and operational issues, and accusations of being a scam.

Copy Examples

• •Headline: Illuminate Your Life with Modern Nordic Design. Body: Discover Bo-ha Decor's curated collection of lighting and furniture, designed in Los Angeles to bring minimalist elegance and exceptional value to your home. Experience our commitment to quality and service.
• •Social Media Post: Transform your space into a sanctuary of style. ✨ Our [Product Name] combines sleek lines with timeless appeal, all at a price you'll love. Shop now and enjoy free worldwide shipping! #BohaDecor #ModernHome #NordicDesign #HomeInspo #GreatBargains
• •Email Subject: Your Dream Home Decor is Here (and it's affordable!) Body: At Bo-ha, we believe beautiful design shouldn't break the bank. Explore our latest arrivals in furniture and lighting, all crafted with care and backed by our BOHA Guarantee. Find your perfect piece today!
• •Product Description Snippet: Crafted from the finest materials and designed with a keen eye for modern aesthetics, the [Product Name] is more than just a [product category]; it's a statement. Enjoy lasting quality and effortless style, delivered right to your door.
• •About Us Snippet: We're a small company with a big passion for helping you create a home you love. Bo-ha Decor is dedicated to sourcing and designing high-quality, stylish home goods at great prices, always putting your satisfaction first.