Brand Tone

Empowering & Educational, Supportive & Gentle, Scientific & Credible, Hopeful & Positive, Accessible

Brand Values

• •Self-Care Empowerment: Enabling individuals to become their own "Hands-Off Bodyworker" and manage their pain and well-being.
• •Pain Relief & Restoration: The core promise is to reduce chronic pain, improve mobility, and restore the body's natural healing capabilities.
• •Holistic Well-being: Addressing not just physical pain but also factors like sleep, stress, energy levels, and overall vitality.
• •Scientific Foundation: Grounding the techniques in an understanding of fascia, the nervous system, and the body's natural restorative properties.
• •Gentle & Sustainable Healing: Promoting a gentle approach that works with the body, rather than forcing it, for lasting results.
• •Community & Support: Fostering a community through instructors and online platforms to guide and encourage users on their MELT journey.
• •Accessibility & Proactivity: Making self-care techniques available to a wide audience to prevent pain and improve quality of life proactively.

Best Practices

• •Prioritize Empowerment and Education: Always frame communication to empower users with knowledge about their bodies and the MELT Method. Explain the "why" behind techniques, not just the "how." Use clear, accessible language even when discussing scientific concepts.
• •Maintain a Supportive and Gentle Voice: Ensure all copy is encouraging, empathetic, and avoids aggressive or "quick fix" language. Emphasize the gentle nature of the method and the idea of working *with* the body.
• •Lead with Credibility and Science (but keep it understandable): Reference the scientific backing, Sue Hitzmann's expertise, and research where appropriate to build trust. However, always translate complex information into benefits and language the average person can understand.
• •Showcase Real Stories and Hope: Utilize authentic testimonials and success stories to illustrate the transformative power of MELT and instill hope. Focus on the positive outcomes: pain relief, improved mobility, better sleep, and enhanced quality of life.
• •Foster Community and Accessibility: Encourage interaction and make users feel part of a supportive community. Ensure information about how to start (products, classes, online resources) is always clear and readily available, highlighting that MELT is for everyone.

Social Perception

Life-Changing for Many, Effective Self-Treatment, Credible & Well-Researched (by supporters), Requires Specific (sometimes costly) Tools, Educational but Sometimes Complex to Learn from Book Alone, Positive Impact on Overall Well-being, Growing Community

Copy Examples

• •Headline: Reclaim Your Active Life. Discover the Gentle Power of MELT. Body: Tired of chronic aches holding you back? The MELT Method empowers you with simple, science-backed self-care techniques to rehydrate your connective tissue, erase pain, and restore your body's natural balance. Feel better in just 10 minutes a day. Start your journey to a pain-free, vibrant life today. Call to Action: Learn More & Try MELT!
• •Headline: Unlock Your Body's Potential. Understand Fascia, Understand MELT. Body: Did you know the health of your connective tissue (fascia) is key to pain-free movement and overall vitality? MELT creator Sue Hitzmann, an expert manual therapist, guides you to understand your body and provides gentle techniques to release stuck stress, improve stability, and enhance performance. It’s not just another exercise – it's Hands-Off Bodywork®. Call to Action: Explore the Science of MELT.
• •Headline: Don't Just Live With Pain. MELT It Away. Body: Join hundreds of thousands who have found lasting relief from chronic pain, stiffness, and the effects of active living with the MELT Method. Our specialized soft rollers and balls, combined with gentle, guided techniques, help rebalance your nervous system and rehydrate your fascia. Experience the difference. Call to Action: Get Your MELT Starter Kit!
• •Headline: Your Daily Dose of Self-Care, Simplified by MELT. Body: Feeling stiff, achy, or stressed? MELT offers a supportive path to well-being. Our easy-to-follow videos on MELT On Demand bring expert instruction right to your home, helping you restore fluid flow, calm your nervous system, and improve your sleep and energy. Invest in yourself. Call to Action: Start Your MELT On Demand Free Trial!
• •Headline: Age Actively, Move Freely. The MELT Promise. Body: MELT isn’t about quick fixes; it’s about sustainable, gentle self-care that empowers you to live a more active, healthier life, no matter your age. Restore your body’s natural healing mechanisms and say goodbye to the limitations of pain and stiffness. Call to Action: Discover MELT Workshops Near You!