Brand Tone

Authentic & Relatable, Empowering & Confident, Energetic & Bold, Glamorous yet Attainable, Entrepreneurial & Ambitious, Unfiltered & Cheeky (especially on TikTok)

Brand Values

• •Authenticity/Transparency
• •Empowerment
• •Creativity & Self-Expression
• •Quality & Efficacy
• •Resilience & Ambition
• •Connection & Community
• •Innovation
• •Impact

Best Practices

• •Embrace Bianca's Voice (Authentically): Continue to infuse Bianca Andrade's unique personality – her energy, her candidness, her use of colloquialisms (like "Goxtosas" if appropriate for the target text) – into the copy. This creates a direct and recognizable connection.
• •Balance Glamour with Relatability: While showcasing high-quality, glamorous products, always weave in elements of real life, everyday challenges, and attainable beauty. This maintains the "friend-like" connection Bianca has fostered.
• •Lead with Empowerment and Self-Expression: Every piece of copy should, in some way, aim to make the audience feel more confident, capable, and free to express their individuality. This is a core tenet of the brand.
• •Tell a Consistent Story of Ambition and Resilience: Reference the brand's journey and Bianca’s personal story of entrepreneurship and overcoming obstacles. This reinforces the aspirational yet achievable nature of the brand.
• •Engage and Foster Community: Use language that invites interaction, asks questions, and makes the audience feel like they are part of the "Boca Rosa family." Highlight user-generated content and testimonials when possible to reinforce this community aspect.

Social Perception

Influential & Trendsetting, Inspiring Entrepreneur, Relatable Figure, Quality Products, Strategic Marketer, Controversies and Resilience

Copy Examples

• •GOOOOIRL! 🔥 Get ready to unleash your inner power with our NEW [Product Name]! We’re talking next-level glow, fierce color, and that confidence that says 'I got this.' Because you do. Swipe up to make it yours and show the world what you’re made of! #BocaRosaPower #NewCollection #BeYouBeBold
• •Real talk: Some days are chaos, right? 🤪 But a little bit of [Product Name] and suddenly I’m feeling myself! Quick, easy, and makes me feel like a total boss, even if it's just for a school run. What’s your go-to for an instant mood lift? #BocaRosaRealness #QuickGlam #MomLifeHustle #BeautyBoost
• •More than just coverage, it’s your second skin, perfected. Our [Foundation Name] foundation delivers that flawless, long-lasting matte finish you dream of, without ever feeling heavy. Created for every go-getter who needs her makeup to keep up with her ambition. Dare to be 100% you. #BocaRosaBeauty #FlawlessAmbition #YourShadeYourStory
• •From dreaming big in Maré to building this beautiful Boca Rosa family with you... it’s been a journey! ✨ Every product we create is infused with that same passion and resilience. We believe in the power of beauty to transform not just how you look, but how you *feel*. Thanks for being part of our story. Let's keep shining, together. #BocaRosaJourney #EmpoweredByBeauty #ThankYou
• •Creativity. Courage. Confidence. That’s the Boca Rosa DNA. 💖 It’s not just about looking good; it’s about feeling unstoppable and expressing every vibrant part of who you are. What do these values mean to you? Share your story! #BocaRosaValues #ExpressYourself #UnleashYourColor