Brand Tone

Passionate, Confident, Artisanal & Authentic, Customer-centric & Appreciative, Elegant & Refined

Brand Values

• •Quality Craftsmanship
• •Premium Materials
• •Durability & Longevity
• •Tradition & Heritage
• •Customer Satisfaction & Experience
• •Authenticity
• •Uniqueness & Personality

Best Practices

• •Emphasize Craftsmanship & Heritage: Always weave in terms like "handmade," "artisanal," "Romanian tradition," "atelier," and "hand-finished" to reinforce the brand's core identity.
• •Highlight Material Quality: Consistently mention the superior quality of the leather (e.g., "Italian full-grain," "vegetable-tanned," "premium hides") and its benefits like durability and patina development.
• •Speak with Passion and Confidence: Use language that conveys a genuine love for the craft and a strong belief in the product's excellence and longevity. Avoid overly casual or fleetingly trendy slang.
• •Focus on Timelessness and Enduring Style: Position products not as fast fashion, but as long-term investments that offer both beauty and functionality for years to come.
• •Maintain a Customer-Centric, Appreciative Voice: When addressing customers (even in general copy), maintain a tone of respect and gratitude, showcasing that their satisfaction is a priority. Share positive customer experiences when appropriate.

Social Perception

Highly Positive, Trustworthy, Value for Money, Artisanal & Special, Associated with Romanian Craftsmanship

Copy Examples

• •Indulge in Timeless Craft. Discover Bocane. More than just an accessory, a Bocane leather piece is a testament to Romanian artistry and enduring quality. Handcrafted from the finest Italian leather, it’s designed to journey with you, growing richer with every year. Experience the Bocane difference.
• •The Scent of Real Leather. The Touch of True Craftsmanship. At Bocane, we believe in the power of authenticity. Each bag, belt, and wallet is born in our Romanian atelier, where tradition meets timeless design. Feel the difference, own a legacy.
• •Your Story, Beautifully Carried. Every Bocane creation is meticulously handcrafted to not only hold your essentials but to become a cherished part of your daily narrative. Invest in quality that speaks volumes, in style that endures.
• •Beyond the Stitch: A Promise of Heritage and Quality. From selecting the perfect hide of Italian full-grain leather to the final, careful polish, passion is woven into every Bocane piece. We don’t just make leather goods; we craft companions for life.
• •Feel the Artistry. Experience Bocane. Step into a world where quality isn't just a word, but a practice. Our family atelier has been transforming premium leather into objects of joy and lasting beauty since 1997. Find your forever piece today.