Brand Tone

aspirational, confident, and feminine

Brand Values

• •Quality & Performance: Emphasis on high-quality, durable garments made from luxurious, high-performance fabrics.
• •Sustainability & Eco-consciousness: Commitment to using sustainably-sourced materials, American-made production to reduce environmental impact, and recyclable packaging.
• •Empowerment: Designing apparel to make women feel confident, comfortable, and empowered to perform their best.
• •Made in the USA: Pride in local production and supporting skilled jobs.
• •Style & Functionality: Creating apparel that is both chic and practical for an active lifestyle.
• •Community: Fostering a connection with customers and encouraging an active lifestyle.

Best Practices

• •Emphasize Empowerment and Confidence: Use strong, positive verbs and adjectives that inspire confidence and highlight the wearer's strength and grace (e.g., "elevate," "empower," "perform gorgeously," "confident," "resilient").
• •Highlight Quality and Luxury: Consistently mention the premium, high-performance, and luxurious nature of the fabrics and the American-made craftsmanship.
• •Maintain a Feminine and Chic Voice: Use language that evokes style, elegance, and a fashionable sensibility appropriate for the target audience (e.g., "chic," "stylish," "flattering," "beautiful").
• •Incorporate Sustainability Messaging: Subtly weave in the brand's commitment to eco-friendly practices, such as sustainable fabrics and recyclable packaging, to appeal to conscious consumers.
• •Foster a Sense of Community and Activity: Encourage engagement by using inclusive language, asking questions, and sharing content that inspires an active and connected lifestyle.

Social Perception

Customers generally perceive Bobbe Active positively, highlighting the quality, fit, and stylishness of the clothing. Reviews often mention receiving compliments while wearing the apparel. The brand is seen as offering premium activewear, with an emphasis on tennis and golf. The commitment to sustainability and American-made products likely resonates well with a segment of consumers. Customer service is also rated positively.

Copy Examples

• •Elevate your game and your style. Our latest collection, crafted from luxurious, sustainable Italian fabrics, is designed to empower you to perform gorgeously, on and off the court. #BobbeActive #PerformGorgeously #SustainableStyle
• •Confidence looks good on you. Experience the difference of American-made quality and chic design that moves with you. Feel your best, play your best. #MadeInUSA #ActiveElegance #BobbeActive
• •From the first serve to match point, and every moment in between – Bobbe Active is designed for your life in motion. Discover stylish, functional pieces that keep up with your active lifestyle. #TennisFashion #GolfApparel #LifestyleInMotion
• •Join the Bobbe Active community and embrace the strength and resilience within. Our apparel is more than just clothing; it's a statement of empowerment and a commitment to sustainable, chic performance. #WomenInSport #BobbeCommunity #EmpoweredByBobbe
• •Feel the luxurious touch of eco-friendly fabrics and the pride of American craftsmanship. Bobbe Active: Where high performance meets timeless style, so you can shine effortlessly. #LuxuryActivewear #EcoChic #BobbeActive