Brand Tone

Trustworthy & Knowledgeable, Caring & Pet-Centric, Responsible & Transparent, Approachable & Friendly

Brand Values

• •Quality
• •Sustainability
• •Pet Health & Nutrition
• •Integrity & Transparency
• •Innovation

Best Practices

• •Prioritize "Fish-First" Language: Always lead with the core ingredient – fish. Emphasize its benefits (Omega-3s, lean protein, digestibility).
• •Weave in Sustainability Naturally: Don't just state it; explain it – MSC certification, upcycling, protecting oceans. Make it part of the quality promise.
• •Maintain a Caring and Knowledgeable Voice: Speak as trusted experts who genuinely care about pet well-being. Use phrases like "nourish," "wholesome," "health and happiness."
• •Be Transparent and Honest: Clearly communicate ingredient sourcing, manufacturing (Made in the USA), and the benefits of your specific formulas (e.g., good for allergies).
• •Engage with Pet Parent Community: Use user-generated content, ask questions, and respond to comments in an approachable and friendly manner, reinforcing the "pet-centric" aspect of the brand across all platforms.

Social Perception

Positive for Allergy-Prone Pets, Trusted for Quality Ingredients, Appreciated for Sustainability Focus, Seen as a Premium, Healthy Option, Generally Good Palatability

Copy Examples

• •Headline: From Our Boats to Their Bowls: Real Fish, Real Nutrition, Happy Pets. Body: Tired of mystery meats and fillers? Boat to Bowl delivers the ocean's finest, sustainably sourced fish, packed with Omega-3s for a healthier coat and happier pet. Give your furry friend the taste they crave and the nutrition they deserve. #BoatToBowl #FishFirst #HealthyPets
• •Headline: Is Your Pet a Picky Eater with a Sensitive Tummy? We Get It. Body: Many pets struggle with common allergies. Our fish-first recipes are naturally rich in flavor and free from chicken, beef, and common irritants. See the Boat to Bowl difference. #SensitivePets #AllergyFriendlyPetFood #HappyInsideAndOut
• •Headline: Sustainable Pet Food That Makes a Difference. For Your Pet, For Our Oceans. Body: At Boat to Bowl, every bite is packed with MSC-certified sustainable fish. We believe in nourishing your pet while protecting our planet. Choose wisely, feed lovingly. #SustainablePetFood #MSCcertified #ProtectOurOceans
• •Headline: Unlock the Power of 'Vitamin Sea'! 🌊 Body: Dive into nutrition! Our veterinarian-formulated, fish-rich foods provide essential nutrients for vibrant health, a shiny coat, and boundless energy. It’s more than food; it's a wave of wellness. #VitaminSeaForPets #PetNutrition #HealthyFromHeadToTail
• •Headline: The Secret's Out: Why Vets and Pets are Hooked on Boat to Bowl. Body: Backed by 65+ years of seafood expertise and formulated by pet nutrition experts, Boat to Bowl offers traceable, human-grade fish your pet will love. Quality you can trust, results you can see. #VetRecommended #TrustedNutrition #HappyHealthyPets