Brand Tone

Trustworthy & Knowledgeable, Caring & Passionate, Transparent, Premium & Quality-Focused, Approachable & Friendly

Brand Values

• •Quality Ingredients
• •Pet Health & Nutrition
• •Sustainability & Responsibility
• •Transparency & Traceability
• •Trust & Integrity
• •Heritage & Expertise

Best Practices

• •Prioritize Transparency: Always be open and honest about your ingredients, sourcing, and processes. Use clear, straightforward language when discussing these aspects. (e.g., "Our salmon is wild-caught in the Pacific Northwest...").
• •Emphasize Quality & Expertise: Consistently weave in messaging about the premium nature of your ingredients (human-grade, wild-caught) and the deep knowledge of seafood that backs your brand. Avoid overly technical jargon but convey authority.
• •Focus on Pet Well-being: Frame benefits around the positive impact on pets' health, happiness, and vitality. Use empathetic and caring language that resonates with loving pet owners.
• •Maintain an Approachable Authority: While showcasing expertise, ensure the tone remains friendly, accessible, and helpful. Respond to customer inquiries with warmth and a willingness to educate.
• •Be Consistent Across All Channels: Whether it's a website banner, a social media update, or a customer service email, the core tone of trustworthiness, care, and quality should shine through. Develop brand voice guidelines for all team members who create content.

Social Perception

High-Quality Perception, Trust in Sourcing, Palatability, Appreciation for Transparency, Emerging Brand Awareness, Positive Engagement

Copy Examples

• •Headline (Website/Ad): "From Our Boats to Their Bowls: Give Your Pet the Goodness of Wild-Caught Nutrition."
• •Social Media Post (Instagram/Facebook): "Fuel your furry best friend with the pure, traceable goodness of the ocean. 🌊 Our [Product Name] is packed with human-grade, wild-caught fish, because we believe they deserve nothing less. See the difference quality makes! #BoatToBowl #PetHealth #SustainablePetFood #HappyPets"
• •Product Description Snippet: "Crafted with care and backed by 60 years of seafood expertise, our [Recipe Name] offers complete and balanced nutrition. We start with sustainably sourced [Main Fish Ingredient], ensuring every bite is packed with omega-rich goodness for a vibrant coat and healthy digestion."
• •Email Subject Line: "Unlock a Healthier, Happier Pet with Boat to Bowl's Ocean-Fresh Nutrition!"
• •Short Video Script (TikTok/Reel): *(Scene: Quick cuts of fishing boats, beautiful fish, the product, a happy pet eating)* Voiceover/Text Overlay: "Ever wonder what REAL quality looks like? We trace our ingredients from boat to bowl. Wild-caught. Human-grade. Loved by pets. That's the Boat to Bowl promise."