Brand Tone

Warm and Inviting, Artisanal and Passionate, Elegant and Personal, Story-telling and Memory-making

Brand Values

• •Quality Craftsmanship
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Elevating Everyday Experiences
• •Community and Connection

Best Practices

• •Use words like 'handcrafted,' 'artisanal,' 'premium,' 'sustainably sourced,' 'meticulously crafted.'
• •Use phrases like 'your unique story,' 'personalized for you,' 'cherished keepsakes,' 'making memories.'
• •Think 'elegance,' 'warmth,' 'joy,' 'extraordinary.'
• •Use terms like 'perfect gift,' 'thoughtful gesture,' 'one-of-a-kind present.'
• •Build a sense of community and shared experience by talking about shared culinary experiences, the joy of gathering, and the role of the kitchen as a central hub.

Social Perception

High quality, artistry, and personalized service. Products are conversation starters and cherished keepsakes, perfect for gifting.

Copy Examples

• •Welcome to Boardistry.com, where we transform the everyday into the extraordinary!
• •The kitchen is the heart of every home
• •Beautifully crafted, custom pieces reflecting passion and quality craftsmanship
• •Elegance and personalization in timeless design for one-of-a-kind pieces
• •Products that tell a story and help create cherished memories