Brand Tone

Enthusiastic and Passionate, Informative and Helpful, Community-Oriented, Approachable and Friendly, Reliable and Trustworthy

Brand Values

• •Accessibility: Making a wide range of English-language board games, including niche and Kickstarter titles, available to the Hong Kong market.
• •Passion for Gaming: A clear dedication to the board gaming hobby and community.
• •Customer Satisfaction: Focus on providing good service, fair prices, and efficient delivery.
• •Quality and Authenticity: Offering genuine products and a curated selection.
• •Community Engagement: Connecting with and supporting the local board gaming scene.

Best Practices

• •Speak Like a Gamer, For Gamers: Use language that resonates with board game enthusiasts. Incorporate common gaming terms naturally and share genuine excitement for the products. Avoid overly formal or corporate jargon.
• •Be Genuinely Helpful and Informative: Provide clear, concise information about products, availability, and promotions. When describing games, highlight what makes them special or appealing to different types of players.
• •Foster a Sense of Community: Engage with your audience on social media, respond to comments and messages in a friendly manner, and share content that celebrates the joy of board gaming. Highlight local events or community news when relevant.
• •Maintain Enthusiasm and Positivity: Let your passion for board games shine through in your communications. Even when dealing with standard announcements (like restocks), inject a sense of excitement.
• •Ensure Consistency Across All Channels: Whether it's a website product description, a Facebook post, an Instagram caption, or a customer service email, the tone should feel consistent and recognizably "Board Game Fever." Create simple guidelines if multiple people are handling communications.

Social Perception

Specialist Retailer, Reliable Source, Good Selection, Positive Customer Service, Valued by Hobbyists

Copy Examples

• •Headline: "Your Next Game Night Obsession Just Landed! 🔥" Body: "Fresh from Kickstarter and straight to your table! Discover the latest English board game arrivals at Board Game Fever. Limited stock – grab your copy before it's gone! Shop now: [link]" Tone: Enthusiastic, Urgent, Exciting
• •Headline: "Can't Find That Must-Have Expansion? We Got You! 🇭🇰" Body: "Stop searching, start playing! Board Game Fever is Hong Kong's go-to for a massive selection of English board games and expansions. Fast, reliable, and run by gamers, for gamers. Visit us online: [link]" Tone: Problem-solving, Reliable, Community-focused
• •Headline: "Staff Pick of the Week: [Game Name] – Why We're Hooked!" Body: "This week, our team can't get enough of [Game Name]! Its [mention 1-2 key mechanics/features] make for an unforgettable experience. Perfect for [player count/type of group]. Ready to dive in? Learn more and order yours: [link] #BoardGameFeverHK #StaffPick" Tone: Passionate, Informative, Engaging
• •Headline: "Level Up Your Collection! 🎲 Free Shipping Over HK$600." Body: "From epic strategy games to hilarious party starters, find your next favorite at Board Game Fever. We're passionate about bringing the best English board games to Hong Kong. Plus, enjoy free shipping on orders over HK$600! Explore now: [link]" Tone: Value-driven, Enthusiastic, Convenient
• •Headline: "Restock Alert! 🚨 [Popular Game Name] is BACK!" Body: "You asked, we listened! The highly sought-after [Popular Game Name] is back in stock at Board Game Fever. Don't miss out a second time – these fly off the shelves! Secure your copy today: [link] #BoardGamesHK #Restock" Tone: Responsive, Urgent, Exciting