Brand Tone

professional, knowledgeable, and supportive of the tattoo artist community. Aspirational and appreciative of the artistry.

Brand Values

• •Quality
• •Expertise & Community Focus
• •Reliability & Trust
• •Artistry & Craftsmanship
• •Accessibility

Best Practices

• •Speak Artist to Artist: Use language that resonates with professional tattoo artists. Acknowledge their skill, dedication, and the importance of their tools. Avoid overly simplistic or novice-oriented language.
• •Emphasize Quality and Reliability: Consistently highlight the premium nature of the products and the trustworthiness of the supply service. Use words like "premium," "professional-grade," "precision," "trusted," "reliable."
• •Be Knowledgeable and Authoritative (but approachable): Demonstrate expertise without being condescending. Position the brand as a go-to resource for the best supplies. Ensure technical product descriptions are accurate and informative.
• •Showcase, Don't Just Tell: Use visuals (high-quality photos and videos of products and tattoos) to support the copy. Let the quality of the art created with your supplies speak for itself.
• •Maintain Professionalism Across All Channels: Whether it's a website product description, an Instagram caption, or a customer service email, the tone should remain consistent – professional, respectful, and focused on serving the needs of tattoo artists.

Social Perception

generally perceived positively by its customers as a reliable and high-quality supplier of professional tattoo equipment. They are seen as a knowledgeable resource, given their foundation by tattoo artists. The brand is associated with quality products from reputable manufacturers.

Copy Examples

• •Headline: Elevate Your Artistry. Premium Supplies for Professional Tattooers. Body: At BNG Tattoo Supply, we're run by artists, for artists. We meticulously curate the finest tattoo equipment and supplies from leading brands like Kwadron, Panthera Ink, and Good Guy, so you can focus on creating exceptional work.
• •Instagram Post Caption (showcasing a new product): Engineered for Precision. Trusted by Artists. Discover the latest [Product Name/Brand] now at BNG Tattoo Supply. Delivering the quality and reliability you demand for every masterpiece. #BNGTattooSupply #TattooEquipment #[BrandName] #ProfessionalTattooArtist
• •Website "About Us" Snippet: More Than Just a Supplier – We're Your Partner in Ink. Founded by passionate tattoo artists in Quebec City, BNG Tattoo Supply understands the dedication and precision your craft requires. Our mission is to equip fellow tattooers with unparalleled products and a seamless supply experience.
• •Email Subject Line for a Promotion: Stock Your Studio with the Best: Special Offer Inside from BNG Tattoo Supply! Email Body Snippet: Don't compromise on quality. For a limited time, get [Discount/Offer] on select premium tattoo supplies. Trusted brands, expert support – everything you need, delivered.
• •TikTok Video Concept (Quick cuts of various high-quality supplies, then a tattoo artist working, ending with a clean finished tattoo): Text Overlay: Quality In. Masterpiece Out. BNG Tattoo Supply. Your Craft. Our Priority. Audio: Upbeat, professional-sounding instrumental track. Hashtags: #tattoosupply #professionaltattoo #inked #tattooartist #qualityfirst #bngtattoosupply