Brand Tone

Innovative, modern, confident, quality-focused, slightly edgy & aspirational, direct & benefit-oriented, cool & stylish.

Brand Values

• •Innovation
• •Quality & Durability
• •Functionality & Minimalism
• •Customer Satisfaction
• •Aspiration & Modern Lifestyle

Best Practices

• •Focus on the innovative design and functionality of BNDT products.
• •Highlight the use of high-quality materials like aerospace-grade aluminum and carbon fiber.
• •Emphasize the benefits of a minimalist wallet, such as saving space and RFID protection.
• •Use strong verbs and adjectives to convey confidence and quality.
• •Incorporate customer testimonials to reinforce the positive social perception.

Social Perception

Highly positive among users, perceived as premium & innovative, seen as a worthwhile investment, generates compliments & conversation.

Copy Examples

• •BNDT: The most innovative wallet on the market. Experience the future of everyday carry.
• •Upgrade your EDC with BNDT. Aerospace-grade aluminum, minimalist design, maximum functionality.
• •Ditch the bulky wallet. BNDT's slim design and RFID protection keep your cards safe and your pockets light.
• •BNDT: Engineered for innovators, dreamers, and visionaries. Dare to disrupt the norm.
• •Join the BNDT revolution. Premium materials, cutting-edge technology, lifetime warranty.