Brand Tone

Professional & Expert, Elegant & Polished, Empowering & Transformative, Instructive & Educational, Approachable & Passionate

Brand Values

• •Artistry & Creativity
• •Quality & Excellence
• •Client Empowerment & Confidence
• •Education & Skill Development
• •Professionalism

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "Elegant," "Expert," "Empowering," "Approachable"), and a "we say this, not that" list. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their aspirations, needs, and language. Tailor the tone to resonate with them while staying true to the brand's core identity. For Blur Makeup Room (Nicosia), this includes brides-to-be, individuals seeking glam for events, and aspiring makeup artists.
• •Maintain Visual-Textual Cohesion: Ensure the tone of the copy matches the style of the visuals. For Blur Makeup Room's polished and high-quality imagery, the copy should also be sophisticated, professional, and inspiring.
• •Consistency Across Platforms: While the style might adapt slightly for different platforms (e.g., more emojis on Instagram, slightly more formal on the website), the core brand tone (professional, expert, elegant, empowering) should remain consistent.
• •Review and Refine: Regularly review written content to ensure it aligns with the established brand tone. Solicit feedback and be open to refining the voice as the brand evolves, but always with a clear intention.

Social Perception

Positive Engagement, Aspiring & Appreciative, Seen as an Authority/Expert, Trusted for Special Occasions

Copy Examples

• •Your special day deserves a touch of magic. ✨ At Blur Makeup Room, we craft timeless bridal looks that enhance your natural beauty and radiate confidence as you walk down the aisle. Let's create your dream wedding makeup together. Book your consultation today. #BridalMakeupNicosia #CyprusWedding #MakeupArtistry
• •Unleash your inner artist! 🎨 Our Professional Makeup Course is designed to transform your passion into a profession. Learn expert techniques from Maria K. Ioannou and step confidently into the world of makeup artistry. Enrolments now open – limited spots available! #MakeupAcademyCyprus #ProfessionalMakeupArtist #BlurMakeupEducation
• •Daring. Defined. Dynamic. Exploring the art of transformation with this latest editorial look. Makeup is more than just color; it's a statement. What does your makeup say about you? #EditorialMakeup #CreativeArtistry #BlurMakeupRoom #NicosiaMakeup
• •Ready to master your everyday glam? Our personal makeup lessons are tailored to your unique features and style. Learn the tips and tricks to enhance your beauty and simplify your routine. Invest in yourself – you wear your face every day! DM for details. #MakeupLessonsNicosia #PersonalGlam #BeautySkills
• •At Blur Makeup Room, we believe in the power of makeup to not only transform looks but to uplift spirits. It's about artistry, quality, and the joy of seeing our clients and students shine. Thank you for being part of our beautiful community! #MakeupArtistCyprus #BeautyCommunity #PassionForMakeup