Brand Tone

Educational & Informative, Professional & Trustworthy, Straightforward & Honest, Caring & Empathetic, Passionate & Mission-Driven

Brand Values

• •Quality & Efficacy
• •Natural & Clean Ingredients
• •Sustainability & Eco-Consciousness
• •Transparency & Education
• •Ethical Practices
• •Customer-Centricity & Wellness
• •Integrity & Honesty
• •Community & Empowerment

Best Practices

• •Prioritize Education & Transparency: Always aim to inform the customer. Explain the "why" behind ingredients and formulations. Use clear, accessible language when discussing the science or benefits of cannabis topicals. Provide access to COAs or further information readily.
• •Be Straightforward and Honest (Be "Blunt"): Avoid overly flowery or exaggerated marketing language. Let the quality and efficacy of the products speak for themselves. Maintain a confident, direct, and honest voice in all communications.
• •Emphasize "Clean" and "Natural" with Specifics: Don't just say "natural." Highlight specific certifications (eco-certified), ingredient benefits, and what the products are free from (parabens, phthalates, etc.). This reinforces trustworthiness and appeals to conscious consumers.
• •Weave in Core Values Consistently: Whether it's a social media post, product description, or blog article, find ways to naturally integrate values like sustainability, ethical sourcing, women empowerment, and commitment to quality. This builds a stronger brand identity.
• •Maintain a Caring and Empowering Voice: Remember the focus on "enhanced self-care" and wellness. Write copy that is empathetic to customer needs (e.g., relief from discomfort) and empowers them to make informed choices for their well-being. Share the brand's passion and mission.

Social Perception

Positive & Trusted for Quality, Eco-Conscious & Ethical, Educational & Supportive, Effective Relief, Niche & Specialized, Growing & Adaptable

Copy Examples

• •Headline: Feel the Blunt Truth of Nature's Relief. Body: Tired of empty promises? Our Jointment is crafted with straightforward, high-quality botanicals and full-spectrum cannabinoids. No fillers, just pure, effective relief you can trust. Experience the art of wellness, perfected for your daily life. #BeBlunt #NaturalWellness #CannabisTopicals
• •Headline: Your Skin Deserves Clean. Your Body Deserves Relief. Body: At Blunt Botanicals, we're obsessed with clean, potent ingredients. Our topicals are 100% vegan, cruelty-free, and formulated with eco-certified botanicals – because what goes on your body matters. Discover effective, plant-powered care that’s as honest as it is healing. #CleanBeauty #SustainableSkincare #MadeInAlberta
• •Headline: More Than Just Topicals. It's a Mission. Body: We’re a women-led team dedicated to enhancing your self-care with products that truly work, while caring for our planet. From our ethically sourced ingredients to our commitment to plastic-free packaging, every Blunt Botanicals product is a step towards a healthier you and a healthier world. Join our Blunt Fam! #EmpoweredWomen #EcoConscious #CannabisWellness
• •Headline: Unlock the Science of Soothing. Naturally. Body: Our cannabis topicals aren’t just a blend of nice-smelling oils. They are a synergistic fusion of cannabinoids, terpenes, and potent botanical extracts, designed by chemists to work *with* your body for targeted relief. Straightforward, effective, and backed by plant science. #BotanicalScience #EffectiveRelief #Jointment
• •Headline: Soak in Sustainability. Unwind with Purpose. Body: Introducing our Zero-Waste Bath Bombs! Indulge in luxurious, skin-loving botanicals and pure cannabinoids, all wrapped up in innovative water-soluble, plastic-free packaging. Good for you, good for the Earth. That’s the Blunt Botanicals promise. #ZeroWaste #EcoLuxury #CBDbath