Brand Tone

friendly, personal, and creative

Brand Values

• •Personalization
• •Creativity
• •Quality
• •Customer Connection
• •Thoughtfulness

Best Practices

• •Use "You" and "Your": Address the customer directly to create a sense of personal connection (e.g., "Your perfect gift awaits," "How would you personalize your item?").
• •Emphasize Uniqueness and Personalization: Consistently highlight what makes the products special – the ability to customize and create something one-of-a-kind. Use words like "unique," "bespoke," "tailored," "yours."
• •Maintain a Friendly and Approachable Voice: Avoid overly formal or corporate language. Keep sentences relatively simple and engaging. Use emojis where appropriate on social media to enhance warmth.
• •Focus on the "Why" Behind the Product: Connect products to emotions and occasions. Explain how a personalized item can make a great gift or a cherished keepsake. Use storytelling elements when possible.
• •Be Authentic and Passionate: Let the genuine care for creativity and customer satisfaction shine through in the language used. If it's a small team or an independent maker, subtly conveying that passion can resonate with customers.

Social Perception

charming small business offering unique and customizable products

Copy Examples

• •Homepage Banner: "Make it uniquely yours! ✨ Explore our world of personalized treasures, crafted with love, just for you."
• •Product Description (e.g., for a personalized mug): "Sip your favourite brew in style! Our custom mugs are the perfect way to add a personal touch to your daily routine or create a heartfelt gift. Just add your name, a special date, or a fun quote – we’ll handle the rest with care!"
• •Social Media Post (Instagram - showcasing a new product): "New creation alert! 💖 We’re so excited to share our latest [Product Name] – ready for your personal spin! How would you customize yours? Let us know in the comments! #BlueTagCreations #PersonalisedGifts #NewCollection #MadeForYou"
• •Email Marketing Subject Line (for a seasonal promotion): "Find the Perfect Personalized Gift They'll Cherish 🎁"
• •About Us Snippet: "At Blue Tag Creations, we believe the best gifts are personal. That’s why we pour our hearts into creating unique, customizable items that tell your story. From our little studio to your home, we’re all about making everyday moments a little more special."