Brand Tone

Modern & Innovative, Premium & Sophisticated, Engaging & Inclusive, Bold & Distinctive, Passionate & Enthusiastic

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Inclusivity & Community
• •Authenticity
• •Design Excellence

Best Practices

• •Embrace "Modern Premium": Consistently use language that is sophisticated and aspirational, yet fresh and accessible. Avoid overly traditional or stuffy bourbon jargon unless explaining a specific traditional process in a modern context.
• •Highlight Innovation and Design: Regularly incorporate themes of forward-thinking, unique design (like the butterfly medallion or distillery plans), and the "sneaker drop" excitement around new releases.
• •Focus on the "Why": Go beyond just describing the whiskey's taste. Communicate the passion, the vision to appeal to a broader audience, and the story behind each unique release or the brand itself.
• •Engage and Invite: Use an inviting and inclusive tone. Ask questions, encourage sharing, and make the audience feel like part of an exclusive yet welcoming community. Reflect the brand's direct engagement strategy.
• •Maintain Visual and Verbal Synergy: Ensure that the copy always aligns with the sleek, modern, and premium visual identity of the brand. The words should feel as meticulously crafted as the bottle design and the whiskey itself.

Social Perception

Highly Coveted & Award-Winning, Modern & Refreshing, Premium Priced, Engaged & Customer-Focused, Innovative & Ambitious

Copy Examples

• •Headline: Beyond Bourbon. This is Blue Run. Body: We started Blue Run to chase a new horizon for whiskey. Crafted with a nod to tradition and a spirit of innovation, each bottle is an invitation to experience something exceptional. Discover the bold flavors and meticulous design that are setting a new standard.
• •Headline: The Butterfly Effect: Rare Releases, Unforgettable Taste. Body: Our signature butterfly isn't just a symbol; it's a promise of metamorphosis in every sip. Blue Run's limited-edition whiskeys are highly sought after for their unique character and award-winning quality. Don't just taste bourbon, experience the evolution.
• •Headline: Crafted for the Curious. Savored by Connoisseurs. Body: Whether you're new to the world of fine spirits or a seasoned aficionado, Blue Run offers a distinctly modern take on Kentucky whiskey. We're blending generations of expertise with a fresh vision to create bourbons and ryes that are both approachable and deeply complex. Join the new tradition.
• •Headline: More Than Whiskey. It's a Movement. Body: Blue Run is built on a passion for exceptional spirits and a community that shares it. From our carefully selected barrels to our direct conversations with you, we're redefining what a whiskey brand can be. Be part of the story.
• •Headline: The Art of the Pour. The Soul of Kentucky. Body: Every Blue Run expression is a testament to the rich heritage of bourbon, reimagined for today's discerning palate. Experience the award-winning taste and striking design that’s making waves. This is Blue Run. This is the beginning of bourbon.