Brand Tone

Calm, natural, and informative. The brand aims to educate and inspire a sense of well-being and holistic health, while maintaining a professional and trustworthy demeanor.

Brand Values

• •Natural Ingredients
• •Therapeutic Benefits
• •Holistic Wellness
• •Sustainability
• •Quality and Purity

Best Practices

• •Use clear and concise language, avoiding jargon.
• •Incorporate sensory details to describe scents and experiences.
• •Emphasize the therapeutic benefits of essential oils and aromatherapy.
• •Maintain a positive and encouraging tone, focusing on well-being.
• •Include calls to action that invite engagement and purchases.

Social Perception

HolisticBlends wants to be seen as a trusted source for high-quality aromatherapy products and holistic wellness information. The brand aims to cultivate a community of individuals seeking natural solutions for health and well-being, and to be perceived as authentic, transparent, and environmentally conscious.

Copy Examples

• •"Find your inner peace with our Lavender & Chamomile blend, expertly crafted to soothe your mind and promote restful sleep."
• •"Elevate your energy levels naturally with our invigorating Citrus Burst blend, perfect for a refreshing start to your day."
• •"Discover the ancient wisdom of aromatherapy and unlock the therapeutic benefits of essential oils for a healthier, happier you."
• •"Our commitment to quality means using only the purest, sustainably sourced ingredients in every HolisticBlends product."
• •"Transform your space into a sanctuary of calm with our Ultrasonic Diffuser and your favorite HolisticBlends essential oil."